Newly filed complaints target Disney’s use of ‘Star’
Disney is set to launch its standalone Star+ streaming service in Latin America in August, but Starz has filed complaints in Mexico, Brazil and Argentina that Disney is infringing on its brand identity and the soon-to-be-launched service only will confuse consumers.
Translation of complaints handled by ledge and first reported by reported wrap, Starz argues that Disney’s “Star Plus” service — which will host content from Disney, FX, 20th Century Studios and National Geographic, as well as Star Originals — is phonetically similar to its own StarzPlay offering, even in those regions. Available where it is filed its complaints.
Starz, a premium cable offering and streaming app, has been operating under the name since the mid-1990s and now has a presence in 58 countries. Its own service, StarzPlay, has been available in Latin America since 2019. Disney’s Star – a service offered in international markets and contained within Disney Plus – officially launched in December. Star+, meanwhile, is ready to launch As a single service offering in Latin America on August 31st.
“The two companies are currently direct competitors in the Mexican market, which creates an unfair competition, especially if it is assumed that we are talking about similar services,” the complaint filed in Mexico states.
Reached for comment, a spokesperson for Starz said that the company has had to “protect its rights and prevent any customer confusion by filing trademark infringement lawsuits” in Brazil, Mexico and Argentina against Disney for its use of “Starz”. There was no option but to try”. and different iterations of the service title.
Disney did not immediately respond to a request for comment.
The company announced in May that its Star+ service would be officially rolled out to consumers at the end of August. At the time, Diego Lerner, president of The Walt Disney Company Latin America, said in a statement that the service would provide “a never-before-seen customized experience.”
“The strength of the content, which will encompass all of ESPN, makes Star+ a unique and relevant offering with its own identity that will become a recognized digital service independent of Disney Plus,” Lerner said. “Having said that, its arrival will represent a service that is complementary to Disney Plus and will strengthen The Walt Disney Company’s presence in the Latin American streaming market.”