After E3 2021, future shows could be ‘a mix of physical and digital’


This year, E3 is going fully digital for the first time, but ESA has said that while physical shows will return in the future, they may adopt more digital elements.

In a recent interview with GamesIndustry.biz, ESA president Stanley Pierre-Louis said that this year’s show going completely online will give the organization an opportunity to learn more about what works and potentially see what’s in the future. What can be done in events.

“This will give us an opportunity to provide industry members, the media and fans with the opportunity to fully participate,” Pierre-Louis said, “and I think it provides a truly unique learning opportunity this year Which we can apply to future events that will probably be a mix of physical and digital.”

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Of course, nothing has been decided yet and Pierre-Louis was not able to give any concrete details on how ESA might try to balance the physical and digital elements, adding that the exact future of E3 is The size “has yet to be determined.” He continued, “We hope to learn from this year’s event what transfers well. I can’t speak to future E3s because we really want to focus on E3 2021 and make sure it’s a great experience for exhibitors, media and fans. “

It is perhaps not surprising, given the uncertainty of the past year, that ESA is considering making the digital aspects a more permanent part of E3 going forward. For example, recently, Blizzard Entertainment announced that BlizzCon 2021 would not go ahead in its usual form and would instead hold another BlizzConline style event in early 2022, with a “small in-person gathering” being part of the are supposed to. That.

a busy summer

We are now preparing for the start of E3 2021, which will run from June 12th to June 15th. During the four-day broadcast, gaming fans will be able to watch a mix of press conferences, panels and interviews. ESA has also created an app and online portal, with elements designed to encourage viewers to interact with the show beyond just watching the livestream.

A full schedule for E3 2021 has now been released and we have presentations and announcements from a wide range of publishers, from Ubisoft and Nintendo to Square Enix and Microsoft. Notable absentee this year is Sony, which has confirmed that it does not plan to appear on the show.

E3 isn’t the only online gaming event happening over the next few weeks and months. Geoff Keighley’s Summer Game Fest is hot on its heels with Steam Next Fest on June 10th later in the month. EA has confirmed that it will hold its traditional EA Play event this year on a slightly later date, July 22, and soon after, an all-digital Gamescom 2021 event in August.

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