An Important Part of Your 2021 Marketing Machine
that day we learned that fortnite The PR Machine Is Adding LeBron James’ Skin To Its Metaverse Space Jam: A New Legacy Cranked out a different batch of digital collectibles. However, instead of directing the audience to a glorious aging 90s website, they had to use NFTs.
Launching July 16 on HBO Max Space Jam: A New Legacy The 1996 film follows Michael Jordan’s take on LeBron James in a digital world filled with cartoons and other Warner Bros. properties, so the marketing fit makes a lot more sense than it might appear. The difference here is that instead of slipping toys into fast food kids’ meals or throwing limited-edition physical cards, one hopes interest in the family-friendly flick will fuel the collection of irreplaceable tokens.
space Jam Serves as a launch event for tie-ins nifty.com, a marketplace for tokens that bills itself as “the ultimate destination for creators, collectors and curators”. Topps, Mark Cuban, NBA Top Shot maker Dapper Labs, and Samsung Next are among its financial backers, and they all hope they’re a part of the next big collection trend.
The website initially faced some interruptions when it was launched, but is back up and running, Free NFTs promised to anyone who registers (You can get another to share a social network post about the event). Yours is a one-of-a-kind digital item 91,000. one of For this event mined on its blockchain, it gives the breakfast cereal prize-giving vibe more than a hunt for a golden ticket.
As a kid of the ’80s and ’90s, I believe these would be worth more than most business cards, pogs, and beanie babies I remember, but at least they’d just work harder to clog up landfills. instead of drive space. While the environmental impact of blockchain technology has become controversial, Nifty claims that its implementation uses Palm NFT Studio to reduce energy consumption by up to 99 percent compared to other methods.
At press time, Space Jam NFTs are still available “while supplies last,” and Website Lists 57,367 / 91,980 NFTs, although it is unclear whether this number is available or has already been claimed. Snagging an NFT so it can be part of your playlist, seen as a spinning GIF of one of the movie’s characters, is certainly tempting, most people will be in it for lack. Free or purchased (at $2.99 each), each card features one of nine characters and comes in five levels of rarity. There are ten “Legend Edition” 3D cards available, and if you’re not lucky enough to own one of them, at least you can still see the exact same image. on Instagram.