This week, Netflix confirmed that it is making Shadow and Bone Season 2. Last week, it canceled the legacy of superhero drama Jupiter — or at least, confirmed that it was making a villain-themed spin-off as a follow-up instead of a second season. , along with releasing artists from their contracts.
While we learned that 55 million member families tuned in for Shadow and Bone, Netflix said nothing about how many people watched the comic book drama. Now, however, a third party has weighed in, comparing the level of interest between the two shows among US audiences — and their findings suggest that Jupiter’s Legacy burned brightly at launch, then a few weeks later. later closed.
Reelgood, a streaming service that uses a ‘streaming and engagement share’ metric from more than 2 million US-based users, says Jupiter’s legacy started off fine with a score of 3.4%. However, by Week 4, it had fallen to 1.3% of its streaming and engagement shares. By comparison, Shadow & Bone started with a low 2.7%, but rose to 3.8% by week 3—a healthy word-of-mouth suggestion about the show (by week 4, Reelgood says it’s up to 2%). walked back).
Overall, though, Jupiter’s legacy fared better by Reelgood’s metrics than the recently canceled Netflix show — The Irregulars.
There are several caveats to this data: it only measures from a (fairly large) sample size, and is a US-based one at that. Netflix is also a global streaming service, so it doesn’t factor in international viewing behavior, which likely informs all of a streamer’s decisions to renew or cancel a show.
That said, Reelgood used Netflix’s own publicly available information to describe how Jupiter’s legacy fared compared to other shows. In Netflix’s top 10 chart in the US, Jupiter’s legacy had six non-consecutive days — Shadow and Bone, meanwhile, had 12. Last year’s smash hit chess drama The Queen’s Gambit collected 23 days at number one, which gives you an idea of the limits in play.
According to data company Nielsen, 696 million minutes of Jupiter Legacy were streamed in the US as of May 9, which looked like a strong start. This series was launched on 7 May.
Keep reading to find out our thoughts on what this data means.
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Analysis: Word of mouth matters
As members of the media, we are constantly sent some survey results – for example, it’s no surprise to receive a press release about why Star Trek fans prefer strawberry yogurt to raspberries. Will be It’s not all equal.
with netflix, anyone Data based on actual audience trends is interesting, simply because the streaming service releases detailed information about how many people watch its shows or movies. We get top-line data, such as the 10 Netflix original movies most streamed at launch, but there aren’t many nuances when it comes to when people decide to watch a show.
Even if it’s not specific Netflix data, it’s interesting to see a pattern emerge with shows that get cancelled. It doesn’t have to be a solid launch—it might be more important for a streaming service to have a long tail, which word-of-mouth matters a lot with your favorite Netflix shows.
The buzz of a show on social media means a lot. If you love a show, rave about it — although Netflix may still cancel it.
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