Epic Games is appealing last week’s decision in its antitrust case against Apple, which was tried in California earlier this year.
Epic was not able to convince the US District Court that Apple was running an illegal monopoly by preventing iOS apps from offering an alternative to Apple’s payment processing systems, and the ruling went almost entirely in Apple’s favor. The one victory Epic did get was huge, though: one of Apple’s rules preventing it from advertising its own payment methods was considered antithetical under California’s unfair competition law.
As a result, the Court ordered Apple to remove its rule prohibiting developers from including “buttons, external links, or other calls to action that direct customers to buy mechanisms in their apps”.
We never expected Epic to win overall here, and forcing Apple to change even one of its rules is no small feat, but Epic hasn’t celebrated the achievement, calling it a total loss. considered as. The fight will continue with the US Court of Appeals for the Ninth Circuit.
Meanwhile, the order that Epic won affects all iOS app makers Epic CEO Tim Sweeney is Thinking: What is a button?
Hey Siri what is a button pic.twitter.com/gLKb5gE2CkSeptember 12, 2021
If developers will be allowed to put “buttons” in their apps that “direct customers to a purchasing mechanism,” does that mean they can include a button that goes to a non-Apple checkout system in the app? Are? That’s what Epic wants to be able to do, and it’s the only way it will bring Fortnite back to iOS. But Apple can say, no, the order only means that you can include a button that opens a website that has a buying mechanism.
It’s a little unclear. No one here knows for sure what the exact legal meaning of the word button is, but it’s going to take a lot of thorough testing. Apple has 90 days from the decision to comply with the order.
The Button question is not the first time the case has sought for legal definition. Judgment day reminded us all that there is still no real legal framework for what a video game actually is in the United States.
However, the Court determined that Sweeney’s opinion of the Metaverse was honest, and at trial we found it on record that Peele was “just a banana.” Maybe we’ll find out what a button is when it’s all gone too.