Epic may not benefit from Apple’s App Store changes

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Apple’s lawsuit from “Fortnite” maker Epic Games failed to level the walls of the App Store, though it did leave some cracks in Apple’s fortress.

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yes but: The minor changes Apple now has to make are more likely to benefit other iOS developers than help Epic, unless the game-maker backs away from an all-or-nothing approach.

running news: In a Friday ruling, Judge Yvonne Gonzalez Rogers ruled that Apple was not a monopoly and denied the bulk of Epic’s requests.

  • However, the judge struck down Apple’s policy — which antitrust advocates call “anti-steering” — which prohibits developers from adding in-app digital goods and services to other ways of purchasing them.
  • Epic was also ordered to pay a few million dollars in damages to Apple, but that doesn’t really matter to either side.

Catch up quickly: Epic took the fight back in 2020 by adding its payment mechanism to the “Fortnite” app, despite Apple’s prohibition. Apple kicked “Fortnite” out of the App Store, and then Epic sued.

Between the lines: Apple said it is still studying the ruling — and it may appeal. on sunday, epic filed its notice of appeal.

  • If the decision stands, it could benefit companies ranging from Match Group to Roblox, which offer both in-app purchases through Apple as well as alternative options via the Web.
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big picture: The judge’s ruling comes on top of two other changes to the App Store brought about through legal actions.

  • To Settle a Japanese antitrust investigationApple agreed to link to an external Web site for a certain class of applications, known as “reader” apps, to manage subscriptions and accounts.
  • And to settle a developer class action suit, Apple said it would allow developers to email customers about alternative payment options.

What are they saying: Epic, for its part, made it clear that it was not satisfied with the ruling.

  • CEO Tim Sweeney said, “‘Fortnite’ will return consumers with savings on the iOS App Store when and where Epic can offer in-app payments in fair competition with Apple in-app payments.” said on twitter, promise to “Keep fighting.” (that was after Created by Elon Musco.)

go inside… Coming in 2022: A Big Leap in Smart Home Technology


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