Why is it important: In March, the Entertainment Software Association (ESA) canceled the 2022 Electronic Entertainment Expo (E3), which was scheduled to take place this month. Over the past three years, Covid has hit this exhibition harder than others, but ESA is not quite ready to give up.
In an interview with The Washington Post this week, ESA President and CEO Stan Pierre-Louis repeated the association’s commitment to hold an in-person and online E3 exhibition next summer. However, the ESA has not confirmed the exact date.
The cancellation of E3 this year was the second in three years. Covid – the reason for the cancellation of E3 2020 – was not the only source of controversy around the exhibition and the ESA, as participants criticized the way the association processed backend of the online exhibition E3 2021.
The ESA has been fighting to justify the existence of E3 in 2021, already in doubt before the pandemic, while trying to adapt to the virtual environment. But the result is embarrassment. What does E3 now do as a virtual tradeshow besides brand “prestige”? Even this goes so far.
— Matt Brown (@mattjbrown) June 7, 2021
After that, the status of E3 2022 immediately came into question. After each E3, the ESA usually announces the date of the next show, but last year it just announced a hybrid E3 with an unspecified 2022 date. In January, the ESA changed its mind again, making the event online only. This decision was largely based on the Omicron variant. influence at CES and the Sundance Film Festival. finally ESA decommissioned E3 2022 is scheduled for March and Pierre-Louis cited Covid as the reason.
However, other gaming industry events in 2022 are taking place in various forms despite the pandemic. The March 2022 Game Developers Conference was in-person. Summer Game Fest this Thursday will take place both in person and online, just like Gamescom in August. September tokyo game show will be in person.
As other physics events learn to live with Covid and the gaming industry adapts without E3, next year could decide the future of its existence.
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