EverAfter closes $13M to help companies ride off into the sunset with their customers

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Since then Received $13 million in seed funding to continue developing its no-code customer-facing tool, which streamlines onboarding and retention and enables business-to-business clients to embed personalized customer portals within any product enables.

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The Tel Aviv-based company was founded in 2020 by Noah Dannon and Tal Shemesh. CEO Dannon, who comes from a project management background, said he saw a disconnect between the user and product experience.

The company’s name, EverAfter, comes from the concept that in SaaS companies, someone has to be in charge of “EverAfter” with customers, even as the relationship changes, Dannon told Nerdshala.

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Through their no-code platform, customer success teams are able to build a website in weeks using drop-and-drag widgets like training materials, deadlines, task management and meeting summaries, and then see what each user sees. Let’s configure. Then there is a snippet of code that is embedded in the product.

EverAfter integrates with existing customer relationship management, project management and service ticketing tools, while updating Salesforce and HubSpot directly through a single interface.

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“It’s like the customer holds a piece of real estate inside the product,” Dannon said.

TLV Partners and Vertex Ventures co-led the round and were joined by angel investors Benny Schneider, Zohar Gillone and Amit Gillone.

Yanai Oron, general partner at Vertex Ventures, said that he sees best-in-breed companies trying and failing to resolve customer churn or improve the relationship process on their own, which is the problem. Explains complexity.

He added that startups in this area are coming online and raising money, but with EverAfter, they are setting themselves apart by not only putting a dashboard on their product, but also managing the thousands of customers who use the product. Launching capabilities.

“I’ve been tracking the customer success space over the past few years, and it’s a growing area with less and less sophisticated equipment,” Oron said. “During COVID, companies realized that it was easier to retain customers than to acquire new ones. We’re all used to being more self-serving and wanting to get answers ourselves, and customers are the same. Companies also began to become more comfortable leaving R&D departments to customers to develop things on their own and do other things. “

Dannon said clients include Taboola, AppsFlyer and Verbit, with Verbit saving 10 hours a week managing ongoing customer communications using EverAfter, with its company’s customer success managers reporting. This comes when CallMiner reports that unplanned customer churn The cost to companies in the US alone is $35.3 billion.

EverAfter offers both customer success and partner management software and customers can choose from a high-touch service or kits and templates for self-service.

The new funding will enable the company to focus on integration and expansion in additional use cases. Since inception, Everafter has grown to 20 employees and 30 customers. Founders also want to use the data they’re collecting to determine what works and what doesn’t for each customer.

“A lot of interesting things happen between companies and customers, from onboarding to business reviews, and we’re going to expand on those,” Dannon said. “We want to be the first thing inside our product to explore the relationship between customers and customer success teams and managers.”

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