The company announced several new features that were not previously available in iOS, such as Stage Manager for Better Multitasking as well as security check get away from offenders. But there are others that Apple has simply blocked — a term for when Apple includes features that were hallmarks of third-party apps, making those apps no longer necessary for those features. A lot of people on twitter were surprised at how many applications Sherlock received this year.
It’s hard to tell if Apple engineers were sitting in a conference room and “inspired” by the app, or if the feature was already part of the product development plans. In any case, it’s likely that a lot more people will use the system’s built-in feature than trying to find an app for a specific problem – unless the latter offers some unique extra features.
For the uninitiated, here’s the backstory of how “Sherlock” became a buzzword among Apple enthusiasts. In the late 90s, the company released a search application called Sherlock for macOS 8. The tool had the ability to search the web and files on your local system.
Meanwhile, Karelia Software had a $29 search app called Watson with some great features like plugins for better web searches. In 2002, Apple released the Sherlock 3 with similar features to Watson, rendering Karelia redundant and forcing it to eventually close.
So the word “Sherlock” came up whenever Apple released a feature that could potentially close the app or render it useless.
Now that’s not the case, here’s a list of Apple Sherlocked features and apps.
Peculiarity: Continuity Camera
Sherlock App: Camouflage
Apple’s new Continuity feature will let you use your iPhone as a webcam, which was Camo’s main move. iPhone maker partners with Belkin to release special mount later this year, which will keep your iPhone on the screen of your Macbook. In addition, it will release an API for Camera Continuity so that other applications can easily take advantage of this feature.
But Kamo isn’t completely dead. It is available for Windows and is also compatible with Android phones. Because Camera Continuity will only work with an iPhone-Mac combination, any other combination of desktop and mobile systems will need to use Camo or an equivalent app. In addition, it can offer more video customization features to its professional users so that they can get their money’s worth.
Peculiarity: Apple Pay later
Earlier this year, reports suggested that Apple would launch a pay-for-later service. The company went even further and even opened a new loan subsidiary.
Apple Pay Later allows you to make purchases that you can pay in four equal installments within six weeks, but you don’t have to pay any interest or service fees.
Klarna offers a similar deal with its Buy Now, Pay Later (BNPL) service. One way to compete with Apple might be to offer better deals to your customers. (It’s also worth noting that Klarna and others also offer a wider range of features and services for both consumers and businesses.)
Peculiarity: visual search
Sherlock Apps: Delete.bg
Apple’s funniest feature to come out of WWDC allows you to “pick up” an object from a photo or video and share it as an image. The final image is just an object with the background removed – the remove.bg service does this very well. So if you have an iPhone, iOS 16 will save you the need for it.
Peculiarity: Medication tracking
Apple will make it easier to register medications and reminders with iOS 16. For US users, the feature will also notify you of critical drug interactions — for example, if it’s not recommended to drink alcohol while taking a particular pill.
Some drug tracking apps have great features like inventory tracking, but Apple could easily include them in future releases.
Peculiarity: Free form
Sherlock App: Figma’s FigJama lot others
Free form is Apple’s new collaboration app that lets you and your teammates work together on a digital whiteboard. You can add your own notes, insert photos, draw pictures, and even FaceTime someone right from the app. It will be available later this year for iOS 16, iPadOS 16, and macOS Ventura.
Apple’s announcement comes a few months after Figma released its own collaboration tool. FigJam app on iPad in March. Other applications such as good notes as well as Explain everything also have similar features.
Professional users may still stick with their existing solutions unless Freeform has easy migration tools to migrate projects from other applications.
Peculiarity: Sleep tracking
Apple introduced sleep tracking with watchOS 7 — and even if you’re not wearing an Apple Watch, the Health app can track sleep based on your sleep schedule and your phone usage. It was all pretty simple: Apple just gave you basic stats, like average time spent in bed.
With iOS 16 and watchOS 9, you’ll get more accurate statistics about your sleep, including the duration of different stages of sleep, such as REM, REM, or deep sleep, as well as your heart rate while you sleep.
Until now, services such as Oura and Whoop, which relied on additional equipment such as a ring or bracelet, provided detailed sleep analysis. Therefore, Apple’s announcement may affect existing users. But if someone is looking for a new wearable, comprehensive sleep tracking could be the deciding factor that could motivate them to buy an Apple Watch.
There have been disputes in the past about whether a company uses App Store to copy ideas from famous apps versus whether these new features are a natural evolution of the Apple system.
Over the years, Apple has not shied away from pointing out that its The App Store supports many developers and jobs. But recent antitrust discussions suggest many developers are unhappy about the company’s anti-competitive strategy for entering new verticals.
As Apple continues to roll out new features, apps and services, it will have to be careful how it positions itself compared to existing players in the market to avoid scrutiny by antitrust regulators.
Credit: techcrunch.com /