Expedia returns to Super Bowl advertising in sign of optimism for COVID-weary travelers

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Expedia Group is coming back to the Super Bowl, offering hope to those wanting to be back on the beach.

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The Seattle-based online travel giant confirmed Friday morning that it plans to advertise for its Expedia.com and Vrbo brands during the broadcast of Super Bowl LVI on Sunday, February 13.

The ads are yet to be unveiled, but the Expedia campaign is expected to build on the theme introduced in the company’s Black Friday ad (above), which asked, “Do you want a TV, or do you want a space on a TV.” ? “

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wall street journal First reported on Expedia’s plans Friday morning,

“We’re sitting at home ordering stuff from Amazon, and maybe buying more crap than we really need. But that’s because we haven’t been able to invest in experiences,” John Giselman, president of Expedia Brands, told the newspaper. Told. He added that the ad asks the question, “Do you want to invest in more stuff or experiences?”

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This will be the first time in years that Expedia has advertised during the big game. Last year’s Super Bowl took place amid the pandemic.

Expedia Group CEO Peter Kern. (expedia photo)

Expedia Group reported 117% year-over-year growth in gross bookings to $18.7 billion. For the third quarter, ended September 30, However, this was before the COVID-19 Omicron variant spread to the US and much of the world. CEO Peter Kernow said at that time That the COVID recovery remained “somewhat bumpy” and unpredictable.

Headquartered on the Seattle waterfront, Expedia Group includes travel brands such as vrbo, Orbitz, Hotwire, Trivago, Hotels.com and Egencia, in addition to the flagship Expedia.com.

The company recently launched an integrated loyalty program allowing travelers to accumulate rewards across its various brands, one of the results of a longstanding initiative to connect its various units with a common technology backend. is one.

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