Facebook is testing a way for users to have up to five separate profiles linked to a single account. The social media giant says the test allows users to dedicate different profiles to specific groups they want to connect with, such as one dedicated Facebook channel exclusively for their friends and another just for their colleagues. Users participating in the test will be able to switch between their profiles with a few taps.
“To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile linked to a single Facebook account,” Facebook spokesman Leonard Lam told TechCrunch in an email. “Anyone who uses Facebook must continue to follow our rules.”
Additional profiles must not include the person’s real name, as users will be able to select any profile name and username as long as they are unique and do not contain numbers or special characters. According to Facebook, people’s main profiles should still use the name they use in everyday life.
The company states that additional profiles remain subject to its policies and that they cannot misrepresent your identity or impersonate others. If you receive a violation in an additional profile, your account as a whole will be affected. Facebook says this rule will help prevent abuse of the platform across multiple profiles. If someone repeatedly violates company policy using one of their secondary profiles, Facebook’s systems will recognize which profile was violating and take appropriate action, such as deleting the secondary profile or all profiles, including the primary account.
Facebook says some parts of the platform are only available to people’s core profiles, such as creating and managing a page or using Facebook Dating.
Given that additional user profiles are under the same Facebook account, the company says the multiple profiles feature won’t change how it reports user metrics such as monthly and daily active user totals.
So far, the company has banned regular users from having multiple Facebook accounts, so the introduction of additional profiles marks a change for the social media giant. The launch of the test indicates that Facebook is experimenting with ways to increase engagement on its platform, as well as encouraging users to post and share more content with others.
The test also shows that Facebook is moving beyond a simple platform for sharing updates with family and friends, as the company notes that additional profiles can be used to delve deeper into topics you’re interested in and want to know more about. For example, Facebook says that a user may want to create an additional sustainable design profile where they can follow their favorite brands and connect with others who share their passion. Facebook also offers additional profiles to organize content about things that are important to you. For example, you might have one culinary content profile where you can follow your favorite chefs and find local events and restaurants.
Facebook’s move away from individual profiles comes as it tries to find ways to retain users while continuing to compete with growing threats like TikTok. In February the company reported a decrease in the number of daily users for the first time in its history in the fourth quarter of 2021, but later reported an increase for the first three months of this year.
The Additional Company Profiles feature is currently being tested with selected users.
Credit: techcrunch.com /