Facebook shuts down Friends Nearby service due to loss of buddy search market

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In simpler times, the Facebook feature called Closest Friends it was thought to be a convenient way to find out if any of your friends were around so you could chat. Online users these days are more cautious about sharing their location data with the tech giant and less likely to use such a tool. This may help explain why, after eight years, Facebook is shutting down this long-standing feature.

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Facebook is notifying users via email and News Feed that the Friends Nearby feature, as well as weather alerts, location history, and background location, will be discontinued as of May 31, 2022. According to the announcement, the features will no longer collect information after this. date, and by August 1, 2022, location history and location reference information that were previously shared will be deleted.

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Facebook tells users that they can still sign in to access their information or even download a copy until August 1 if they want to view or delete information on the Facebook site before the cut-off date or keep a copy for their records. They may also disable the ability for features to collect location information prior to the end date.

While these features were specifically based on location data, Facebook says it will continue to collect users’ location information for other features on its platform, as described in its guidance. Data policy. For example, location data is still used for ad personalization, tagged posts, Facebook events, and more.

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The closure was first spotted by a social media consultant Matt Navarra when he noticed a warning in his notifications.

We have also seen these notifications come via email to those who have Friends Nearby turned on.

Image credits: facebook

Facebook’s “Friends Nearby” feature made its debut in the market at a time when location-based social media apps were gaining popularity.

In fact, many companies fought for the attention of users in space, including startups such as Highlight (founded by the club Paul Davisonwho later sold it to Pinterest), Banjo (who died after its founder was disclosed was associated with the KKK) Sonar (finalist for TechCrunch Disrupt, who rolled up with no exit), Foursquare (which rotated and lived), and many others that no longer exist.

Facebook also wanted to compete in this space, so they did what they usually do: he bought something.

The social media giant acquired newbie in 2012, whose team then developed the Friends Nearby feature, which launched in 2014.

While you might think that today’s consumers are generally less inclined to share their location through social media features, as it turns out, that’s not entirely true. It’s just that it wasn’t Facebook that took over the market, it was Snapchat. Snap Map feature of the app allows users to see the location of their friends, as well as view the snaps that users send to the map from around the world. The map was developed by Zenly social map service. which Snap acquired in 2017 and still working.

In addition to social; network applications, Apple and Google also both offer tools for finding friends and family, as well as dedicated family tracking services such as Life360 and others provided by mobile operators.

In other words, Facebook has not conquered this market, and the closure of the service is an acknowledgment of this.

Facebook did not respond to questions about the closure.

Credit: techcrunch.com /

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