FDA authorizes first e-cigarette but only allows tobacco flavors

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It is not allowing other flavors popular among kids and teens

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After rejecting more than one million e-cigarette-related products, the Food and Drug Administration announced today That it authorized its first e-cigarette: the Vus Solo, manufactured by the RJ Reynolds Vapor Company. The agency is allowing the company to market its tobacco-flavored e-liquid pods but has rejected its flavored pods.

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The FDA’s deadline for reviewing vapes and e-cigarettes has exceeded a month. The beginning of September marked the end of a year-long period where companies were allowed to sell their products, even though agency rules said authorization was needed before any new tobacco products could be marketed. is required. sell anything now Being marketed illegally without authorization.

The companies submitted applications for 6.5 million vaping and e-cigarette products, and the agency rejected or said the applications were incomplete for the vast majority. The FDA says its decision is focused on whether the benefits of an e-cigarette product to adult smokers — who may use it to quit smoking — outweigh the risks of hooking children and teens on nicotine for the first time. is more.

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Tobacco-flavored Vousse e-cigarettes are the first to meet the bar the FDA says. According to the 2021 National Youth Tobacco Survey, about 10 percent of high school students who vape use woos products. But teens less likely to use flavored tobacco, agency said in a statement. The FDA rejected 10 of Vuse’s flavored e-liquid pods and is still reviewing its application for the menthol flavor.

The agency said in its statement that it is also restricting RJ Reynolds Vapor Co.’s advertising around its e-cigarettes to make it less likely that teens will see the ad.

The FDA still hasn’t ruled on 2 percent of submitted vaping and e-cigarette applications. This includes applications from Joule, a market leader and company that has been most criticized and blamed for attracting children and teens to vaping.

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