The ax fell on the manufacturer of electronic cigarettes Juul.
FDA ordered a company stop selling and distributing its ubiquitous vaping devices in the US on Thursday. dramatic end for the company which dominated the e-cigarette market and was valued at $38 billion at the top of its game.
Juul will no longer be able to sell either its vapes or 5% or 3% tobacco and menthol flavored pods in the US without “risk”.[ing] Enforcement Actions” by the U.S. Food and Drug Administration. Retailers will also be banned from selling Juul products in the US.
The FDA ban on Juul came after the company failed to provide consistent evidence about the safety of its vapes and tobacco pods.
“Like all manufacturers, JUUL has had the opportunity to provide evidence that their product marketing meets these standards,” said Michel Mital, acting director of the FDA Tobacco Product Center. “However, the company did not provide this evidence and instead left us with serious questions.”
The FDA clarifies that its actions do not directly restrict personal possession or use of Juul products, although it will be much more difficult to obtain the company’s vapes and pods for US users.
Regulatory issues have already weighed heavily on the company’s valuation, but the FDA’s actions spell outright doom for its US operations. yuul competitors Reynolds American as well as NJOY Holdings previously received permission and will be allowed to continue to sell their products, although the FDA claims that tobacco is harmful and addictive even when vaping.
Credit: techcrunch.com /