EA has confirmed that in FIFA 22 Ultimate Team it will continue to use a purchasable loot box-style system as in previous games, but it will also bring the FUT preview pack introduced in FIFA 21 to the latest release.
The news was revealed by EA in a recent pitch notes post by FIFA Ultimate Team Product Manager Jamie Kane, detailing what players can expect from FIFA Ultimate Team at launch. Kane stated that “preview packs will be available in FIFA 22, following a positive reception from fans following their introduction into FIFA 21”.
Preview packs were introduced in June 2021, at the end of the FIFA 21 lifecycle, amid much scrutiny from governments and public bodies – only last year it was reported (via GamesIndustry.biz) that EA was fined in the Netherlands. The ban was imposed after the country’s gambling authority found the loot boxes in violation of the Betting and Gambling Act.
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The Preview Pack makes it possible for Ultimate Team players to see what random items are in the pack before they give up their FUT Coins or FIFA Points to buy it. Essentially, you get to see what you’re paying for. Once a pack is previewed, if a player is happy with the content and decides to proceed with the purchase, a new preview pack of the same type will appear in its place. if player Not there If they want to buy, they’ll have to wait for the timer to run out before they can access a new preview pack of the same type.
Before the introduction of preview packs you had to buy a pack and expect against the expectation that it would contain cards that would provide return on value or were usable at that point in the game cycle. It’s worth noting that it’s still possible to participate in the true old loot box experience as non-preview packs still exist, that’s right now. Some alternative type.
At launch, it is confirmed that the Premium Gold and Premium Silver packs will be available for preview on a 24-hour refresh timer along with their non-preview counterparts.
Analysis: No Big Surprises
It’s not really surprising that EA is pushing this approach after testing it in FIFA 21. FIFA’s Ultimate Team is hugely attractive to EA and while adding the ability to preview what’s in the pack was a shakeup and provided a way for EA to show off. The way the criticism on the system would have been heard, he hasn’t interrupted it at all.
In fact, it was only last month that EA CEO Andrew Wilson said in an earnings call that the preview packs “have been very well received by the community.” According to Wilson, EA saw “an increase in engagement, and we saw a higher rate of spender conversions. I would say it was coming down at the end of the season. So some of this data has to be taken in that context.” But the team is committed to continuing to innovate in and around the offerings and programs we offer to our players and we are confident that we can continue to grow that business over time.
Later in the call, Wilson also added, “What we saw with the preview pack was that we saw a higher incidence of new players coming to Ultimate Team and we saw a higher incidence of new players buying packs and participating in the digital ecosystem.” saw high conversion of players. So then, long term, we think, that model will continue to grow. We think it’s a means to connect with your friends and the game you love and keep moving forward. And Our team will continue to look for interesting and new and innovative and creative ways that allow people to truly connect more deeply, and the Preview Pack is one of those examples.
FIFA 22 is set to release on October 1, 2021 for PS4, PS5, Xbox One, Xbox Series X, Xbox Series S, Stadia, and PC. As further revealed by the Pitch Notes post, EA Play members will be able to “start their FUT 22 journey with a 10-hour trial starting September 22”, while those who pre-ordered the final version will be able to Full game access will be available from September 27th.
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