When you think about managing contacts and relationships in a professional environment, you might think that companies have already solved this. With CRM a whole range of products and companies have come up around this idea. Popular CRM platforms include Salesforce and HubSpot and I am sure your sales team loves their CRM.
But what exactly is meant by CRM? Customer Relationship Management. If you work for a team that doesn’t have customers, then CRMs are not the most suitable tool. For example, the PR team works with journalists, the logistics team works with suppliers, the event team works with a variety of partners, etc.
Folk wants to be the relationship management tool for the rest of the company. Chances are those teams don’t use CRM. Instead, they often rely on shared spreadsheets or the information is kept silent.
The company is also trying to give a name to this new category of contact tools and call it XRM for Extended Relationship Manager. “In XRM, the ‘X’ stands for anyone: you can use it not only for managing clients but also for journalists, suppliers, partners, for example,” Folk CEO Thibaud Elzier said in a statement. said.
Visually, Lok looks like a spreadsheet. You can add columns with specific information. You can also track your progress around a project with Tags. Like AirTable, Folk lets you filter your view, rearrange data, and sort the table in a variety of ways.
When you click on a contact, you open a dedicated contact page. It lets you change data and view more information more comfortably. Specifically, you can add comments, assign contacts to your coworkers, and view conversations with these contacts.
You don’t need to enter meetings in Public or copy and paste email conversations into the service. Lok automatically pulls data from your Gmail and Google Calendar accounts. In this way, the whole team can see if someone is in more close contact with the partner. You can choose to share some contacts with the rest of the team but keep your personal contacts to yourself.
Apart from Accel, 35 investors who become operators in their companies are also participating. This is a large group of investors and you can see the table of these investors at the end of the post.
It’s also worth noting that Folk CEO Thibaud Elzire is also the co-founder of eFounders, the startup studio where some of the popular SaaS tools originally started, such as Fronthandjob aircall And donation desk. And I’m sure he has a wide network of contacts in Folk that he can leverage to turn Folk into a commercial success.