Ford selects Spanish plant to produce ‘profitable’ electric vehicles

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Ford said on Wednesday it will produce next-generation electric vehicles for Europe at its plant in Valencia, Spain.

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Ford said the automaker said it chose the Valencia plant over the Saarlouis plant in Germany for its ability to build profitable electric vehicles that meet the demand of European customers. The company said the plant could begin production of electric and connected vehicles later this decade.

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The key word here is “profitable,” meaning the company expects it will be cheaper to produce electric vehicles in Spain than at its German plant. TechCrunch reached out to Ford for comment on how this could affect jobs in Germany and Spain. TechCrunch will update the article as soon as the company responds.

“Bringing our brand new EV architecture to Valencia will help us build a profitable business in Europe, secure high-paying jobs and expand Ford’s offering of premium EVs, high-performance, fully connected vehicles that will meet the demand of our European customers.” This is stated in a statement by Stuart Rowley, chairman of the board of Ford of Europe and director of transformation and quality of the company.

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Meanwhile, Ford’s plant in Cologne, Germany, will continue to serve as the European headquarters for the Model e battery electric vehicle maker and the site of its first European production of electric vehicles. The automaker is also investing $2 billion in an electric vehicle production center that is due to begin production in late 2023.

Ford is betting big on electric vehicles around the world, investing $50 billion in them. the goal is to sell 2 million electric vehicles annually by 2026.. The automaker plans to launch three new passenger electric vehicles and four new commercial electric vehicles in Europe aiming to sell more than 600,000 electric vehicles annually in Europe by 2026 on track to comply with the 2035 EU ban on internal combustion engine vehicles.

It’s worth noting that the EU may not reach its lofty target by that date, according to Elmar Kades, the Munich-based global co-head of the firm’s automotive and industrial practice.

“It’s hard to believe that eventually Europe will completely move to a ICE (gas engine) ban,” Kades said. “Everyone knows that Europe is known for making compromises.”

Instead, electric vehicles are likely to account for just over 80% of the EU new car market in 2035, according to data. AlixPartners 2022 Global Automotive Outlook released Wednesday.


Credit: techcrunch.com /

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