Forget Spinach, Popeye is now the face of hot sauces & coffee

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Comic strip character Popeye the Sailor is getting back into the food business, and some of his friends (and even a foe) are joining him.

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EC Seger’s iconic Popeye the Cellar franchise, now owned by King Features Syndicate, will be the face of a line of hot sauce and coffee called Popeye Signatures, produced by Florida-based food and beverage company Jade City Foods.

“From the early Fleischer cartoons to the most recent IDW comics, Popeye has always been my love,” Jade City Foods founder Cliff Weiner said in the announcement. “It’s really fun to dig in and create foods inspired by the characters we know and love.”


Popeye’s signature hot sauces are:

  • Popeye’s ‘Strong to the Finish Hot Sauce’ (Jalapeo Spinach)
  • Eugene Jeep’s ‘Jeep! Jeep! ‘Magic Hot Sauce’ (Pineapple Habanero)
  • Wimpy’s ‘I Will Gladly Pay You Tuesday for Some Burger Sauce Today’ (Sweet and Smoky Sriracha)
  • Bluto’s ‘You Can Handle My Hot Sauce, Runt!’ (Reaper, Scorpion and Ghost Pepper)
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Popeye’s signature coffee blends are:

  • Popeye’s ‘Blow Me Down Blend!’ (Courageously Strong Dark Roast)
  • Olive Oil’s ‘I’m Too Kind-Hearted Blend’ (A Clean and Fruity Light Roast)
  • Bluto’s No Good Sailor Blend (a Bombastic and Balanced Medium Roast)

“The Jade City team knows good food and they really connect with the Popeye brand,” says King Features VP of North American Licensing Jared Goro. “Their focus on delivering high quality products, which pairs well with their creative approach to the development process – from ingredient selection to packaging – has enabled them to release this unique range of hot sauce flavors and signature coffee blends. Makes the perfect partner for us. We are thrilled for this to begin launch and can’t wait to see how fans react.”

Characters from Segar’s Popeye family have a unique relationship with foods – Wimpey’s name was used for a line of fast food hamburger restaurants in the first half of the 20th century, and Popeye itself was part of the fried chicken chain of the same name. It was a mascot. 2006.

Of course, Popeye spinach is still being sold in grocery stores, as has been done for decades by the Allen Canning Company.

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