Fox is trying to build a Masked Singer NFT community

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Metaverse? please, meet masquerade

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Some TV studio was going to be the first to combine a big NFT project into a major show, and it turned out to be Fox – the company is launching Masquerade, an NFT collection/game/thing that links to masked singer. Fox has previously shown interest in doing NFT tie-ins, but this relies on a community aspect that we’ve seen other NFT projects use (sometimes to great success, other times to great success). to disaster) Fox also feels like it wants the project to become more than a Thing Collectibles released by other TV shows.

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The company says the first NFTs for the show, which will be free and provide “exclusive access” to Masquerade Discord, will launch on Wednesday (along with, of course, an episode masked singerAfter that, people can buy packs of NFTs to build the collection, and come November, Fox will add a game where players can vote on what will happen to the game show’s contestants. The prize for guessing correctly will be the opportunity to buy an even rarer NFT pack.

Fox says people will be able to trade or sell their NFTs halfway through masked singer Season so that they can make up a complete collection. Accessing the full collection of “Common Masks” will give you access to even more exclusive digital items, According to the Maskverse FAQ, Plus the potential for real-life rewards (and, possibly, some extra clout in discord). NFTs will previously only be able to be purchased using a credit card or PayPal, but Fox says support for the cryptocurrency is coming “soon”. If you are interested in the specifics of the blockchain technology the company is using to do it all, frequently Asked question Goes pretty deep.

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Fox has previously shown great interest in doing show-based NFTs, even announcing that it has created a company called Blockchain Creative Labs to do so. it’s already announced krapopolisMILF a show created by rick and morty co-creator Dan Harmon which will be “curated entirely on blockchain.” Instead of focusing on releasing content and related merch on the blockchain, it seems that Masquerade Fox is tapping into a show with an already existing fanbase to get people excited about NFT trading, NBA Top Shot-style. trying to.

This isn’t a surprising move with the recent hype around NFT communities like Bored Ape Yacht Club or Puddy Penguin, but it’ll be interesting to see if it’s successful – will the potential be interesting enough to turn a profit. masked singer Is the mainstream audience invested in NFT games? Will the promise of NFTs bring crypto people to the show? It’s hard to tell whether either is likely to happen, but given that Fox’s FAQ says blockchain has an open event log, it should be relatively easy to tell how many people are interested. .

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