TAG Heuer's Super Mario smartwatch adds Nintendo flair for $2,100 A super expensive, limited-edition Wear OS watch, for no clear reason.


The Tag Heuer X Super Mario Connected watch also has its own red Super Mario case.

Super Mario on your wrist? Sure, it can happen. For over $2,000, if you buy Tag Heuer’s limited-edition connected smartwatch.

Tag Heuer’s unique new custom-designed watch promises animated Super Mario Watch faces as well as gamified fitness animations. According to Tag Heuer’s press release, the dial “becomes alive and more animated the more the wearer is active”. In addition to the customized design and watch face, it is a design variation on Tag Heuer’s current expensive Google Wear OS-enabled smartwatch, which has been around in different iterations for the year.

The Super Mario animations on various fitness goals look lovely: “Mario greets you in the morning with a welcome salute and as the day progresses and you increase the number of steps you take, you will reach each step of your daily goal.” Unlock rewards – 25%, 50%, 75% and 100% – a different animation plays on the dial. These take the form of Super Mario’s famous items: the Super Mushroom at 3 o’clock that Mario evolves, the pipe at 6 o’clock Which allows him to travel faster, and the 9 o’clock super star that gives him the invincible lightsaber! And when you reach 100% of your daily step count goal, another iconic feature of Mario video games, Goal climbs on the pole.”

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See that lac red M.

There are other hardware details, including the small Mario “M” logo on the crown, buttons and bezel, and a set of red and black leather and rubber straps.

I would thoroughly enjoy the Super Mario Watch face on my smartwatch, but not at this price. These Mario animations aren’t coming to other Wear OS watches, apparently: They’ll only be on this limited run of 2,000 Tag Heuer x Super Mario Connected watches, which are going on sale July 15 at Tag Heuer. (There’s a chance the watch faces will be made available on Tag Heuer’s other expensive smartwatches, according to the Mario press release.)

Tag watch price a . much less than Unlocked Super Mario 64 Game, but a lot more than almost any other smartwatch on the market. Plus: this tag watch also doesn’t have a new chipset or software for Google’s upcoming Wear OS Smartwatch Improvements Coming at the end of this year, starting from Samsung’s next Galaxy watch.

That’s a lot of coins for Mario to spend on his wrist, but in the world of sometimes collectible gaming stuff, it’s probably just part of the plan.

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