As more businesses are now using short-form video to reach their customers, Vimeo and TikTok have announced a new partnership.
As a result of the partnership, Vimeo’s powerful video tools will be integrated with the TikTok platform which will enable SMBs to create effective video ads to better engage their customers.
Participants saw up to 50 percent higher clickthrough rates than previous campaigns launched on other platforms, according to pre-release tests of the two companies’ combined capabilities. At the same time, businesses were able to double the number of videos created in less time through new integrations.
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Richard Bloom, SVP of Business Development at Vimeo, explained how the new partnership can help SMBs reach customers in a press release, saying:
“Vimeo and TikTok are solving one of the most important pain points for SMBs in reaching customers – how to easily and affordably create professional-quality content at scale. We integrate with TikTok For Business. We are thrilled to be the first video creation platform in the world. And to expand the reach of Vimeo Create, so more businesses can engage even more customers online.”
tiktok marketing partners
Vimeo is the latest company to join TikTok Marketing Partners, a group of experts who create, implement and measure TikTok advertising campaigns.
However, the company is the first to receive the badge from TikTok’s Creative Partners under the all-new Creative Tools subcategory, which helps brands to produce creative assets while leveraging TikTok’s best practices.
Through a first-of-its-kind partnership between a social media company and a video software company, SMBs can now use Vimeo’s AI video production tool Vimeo Create to create and post ads directly in the TikTok Ad Manager in minutes. Vimeo and TikTok have worked together to develop custom video templates specifically available in Vimeo Create that are optimized for the short-form video platform.
This new integration is now available to all Vimeo users and businesses interested in joining TikTok Marketing Partners can visit the website for more information.
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