Genshin Impact sets bizarre Elon Musk challenge, then deletes it

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Developer miHoYo regularly posts community challenges on social media for Genshin Impact fans. It’s usually the exercise that the Genshin Impact Twitter account will set up milestones, such as gaining a certain number of followers, garnering community, and will also result in some in-game unlocks or rewards. It’s a pretty standard format these days, but someone at miHoYo was clearly smoking some cool stuff when they came out with the latest.

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Earlier today Jenshin Impact posted a challenge to celebrate main account reached two million followers, and centered it around an in-game character named Ella Musk, who has His ‘own’ Twitter account And apparently it is named in honor of Tesla CEO Elon Musk. The idea was clearly to get loads of followers for this NPC’s account: so the first ‘challenge’, for example, was for it to reach 500,000 followers, after which the main Genshin Impact account would be renamed to Pymon (Paimon is the player’s guide in Genshin, beloved by some while others think she is an ‘earring baby angel’).

Then things took a strange turn.


(image credit: Mihoyo)
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The next milestones are one, three and five million followers, and each has an Elon Musk ‘bounty’ associated with it. That real person is Elon Musk, not Elon Musk. One Million Genshin Impact will follow Elon Musk on Twitter; 3 million will invite him to stream the game on miHoYo; Five Million miHoYo CEO Liu Wei will invite Elon Musk to the miHoYo offices.

The community reaction to this was not good, and the challenge was quickly removed from the history of Genshin Impact shortly after it was posted. To be fair to MiHoYo, some of the behaviors that were alleged after this challenge was posted appear to be extreme: it was clearly a badly judged joke, intended for an in-game character. The name had little more than a relation to the word, and there is nothing more to say about it.

Elon Musk himself doesn’t seem too upset.

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Musk loves a good gaming session, reflected in the fact that you can play everything from Cuphead to Cyberpunk 2077 in a Tesla, and is also a huge anime fan. But even if that’s a little weird, she’s busy building a robot army right now like Genshin for Grindfest.

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