Gift-giving mobile app Goody nabs more capital to scale in time for the holidays

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Gift giving isn’t always easy, but hypocrite Wants to make it as easy as sending a text.

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The Miami-based company launched in December 2020 with a curated list of gifts from textiles to cookies to succulents to spa treatments. You can choose a gift without knowing what size is needed, and the recipient can choose the size or type, or swap out the gift for one of similar value.

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Goody started as a consumer app and now includes a website called Goody+ For business-to-business gifting. Since the launch of Goody+ in April, over 1,000 companies have used the service.

The company has been on a roll over the past 11 months, now raising its third round this year, with co-founder and CEO Edward Landau “step-up” funding from SoftBank through a Latin America fund, a $15 million round.

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“After a raise $13.1 million Series A With a $4 million seed round with NEA and Index earlier this year, we had a lot of runway,” Lando told Nerdshala. “We spent money on the team, but we had a lot of interest, and e-commerce The holiday season is big for companies, so we decided not to do a full Series B – we’ll do that next year – but take the money on higher terms to help us expand. ,

Now raised in about $32 million in less time, Goody is focusing on expanding its existing products, features and services for corporate gifting, including future brand partnerships. Some of the new features include a simple way to request birthdays in the app where users earn points.

The consumer app and desktop tool saw a 5,000% increase during the second and third quarters of 2021 combined, and Lando said the volume of gifts sent in September and October increased by 615%.

“We are excited to invest in Goody,” Shu Nyata, managing partner of SoftBank Latin America Fund, said in a written statement. “There is a lot of white space in corporate gifting and employee engagement. It is exciting to see a team bringing a joyful, consumer-grade approach to the space. We look forward to helping Goody expand its offering beyond the US and into Latin America.” look forward to.”

Goody is the latest company to attract money for gifting, especially on the corporate side, which was anticipated $242 billion market, So far this year, ReachDesk has raised $43 million, while Sendoso has raised $100 million and Alice has raised $30 million.

Lando is looking forward to cutting a bigger slice of that pie by next year to propel Goody to the level of “the leading employer happiness and engagement platform in America.” Growing up in France, apart from Latin America, he is also eyeing other countries to expand.

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