Gillmor Gang: Film @ 11

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We are far more destabilizing than the media war on its justification for economic survival. As broadcast television gives way to cable and now subscription television, news networks have been caught in a market crash. Trump’s election defeat and social boycott have made it very difficult for the 3 main cable news channels to make a living. This in turn has rippled through the news economy and strained the gap between the old nightly news hosts and the new landscape.

Mobile phones have made it easier to wait for breaking news notifications than to climb the hourly analysis model that endlessly recycles the same talking heads we’ve already discarded. Many of those experts have joined the Trump bookstack, where old breaking news about January 6 and the 2020 election is carved into soundbites and graphics, and then debated by roundtables. Fox remains the ratings leader after MSNBC passed CNN, but overall viewership has dropped drastically. MSNBC star Rachel Maddow recently made news by in talks with the network to scale its daily shows back to weekly shows and focus more on long-form programming with podcasts and books or even events. While his new deal continues his daily shows for at least the next year, the handwriting is on the wall for the host and anchor’s entire composition.


So it wasn’t a coincidence when Brian Williams announced that he was leaving NBC for greener or perhaps tech pastures. We’ve talked about the reorganization of the news on the Gilmour Gang, so Frank Radice and I took the opportunity to record a clubhouse conversation about Williams and his move. Frank had known and worked with Brian for nearly thirty years, first at WCBS and then at NBC, where Williams was the anchor of the half-hour broadcast of the NBC Nightly News. Following a scandal involving his description of a helicopter fire that turned out to be exaggerated, he was removed from the show for six months of unpaid leave.

Eventually, he revived his career as a breaking news anchor on MSNBC and debuted a nightly 11th hour show just outside prime time, which garnered good ratings and highly paid his multimillion network salary. “Right in the middle of dinner at 11:00 on the East Coast and apparently 8:00 on the West Coast,” Radice says, “there was a huge financial problem for MSNBC, especially for those with a new kind of tight fist. under the leader.” Had to give something. The Meadow talks took some considerable money off the table, and Williams’ ratings seemed nothing less than a major priority for the network. My guess is that Williams was not given much choice; He thought he might be able to do better in the news environment of streaming and is exploring the tech replatforming Meadow.

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“What would I do if I were Brian,” Radice says, “because he’s not that old, but that’s the case with what people are buying online and on television and on the air these days. It’s like those experiences. Not buying, they’re buying some kind of cultural thing. It has to stay culturally relevant. I’ll go to CNN Plus and go back to work with Jeff Zucker and really own the news online.

“The fact that when you lose in the news business, of course in the old boys’ club, that may be Brian’s last remnant is gone. And you’re in that kind of environment. The idea that someone Your godfather will be there, a strong mentor today. And the people who were there for him are gone — the company’s president, Andy Lack, and MSNBC’s president, Phil Griffin,” Frank continues. “And his contract is at the end of the year. And he’s got a higher salary. And On Air is going a step further to change, if not the appearance and look and vibe, but the structure and content of late-night primetime.” So all those factors add up at the same time. From my point of view, if you’re about to go out, you’ve gone from top to bottom to go back to the top again, go to the top instead of the other The second argument, by the way, against going to CNN is why would it go from the number two network to the number three network? I don’t believe so. It’s just looking at the numbers and not really looking at the viable importance of CNN globally Used to be. “

We consider Williams’ ability to add a sense of humor to the mix, the mix of news stories and late night talk show storytelling she had trouble with. Frank pushes back and takes the CBS job one more time: “I can see that he makes a deal with CBS to replace Nora O’Donnell and 4 1-hours a year to do so.” gets specials. And that could be valuable to CBS. He comes with a built-in audience, it’s over a million people, so you know it’s valuable. Tom Snyder? He can do that, But I don’t think something like that would work today. Look, it could… It’s kind of like what we’re doing now, except one of us is famous and maybe smarter.”

I suggest that the only thing I’ve seen in the press about a move to CBS is that it’s not interested in it. Frank: When you hear from someone that they’re not inclined to do something, that’s probably what they’re willing to do.

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The Gilmour Gang – Frank Redis, Michael Markman, Keith Teare, Dennis Pombriant, Brent Leary, and Steve Gilmour. Recorded live on Friday, November 12, 2021.

@tinagillmor Produced and directed by Tina Chase Gilmore

@fradice, @mickeleh, @denispombriant, @ktear, @brentleary, @stevegillmor, @gilmorgang

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