GM acquires 25% stake in electric boat company Pure Watercraft

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General Motors picks up 25% stake in Seattle-based Electric Boating Company pure ship, GM’s move reflects a broader interest in all things EV, including boats and other vehicles, and comes as part of the automaker’s commitment to invest $35 billion in electric and autonomous technology through 2025.

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Pure Watercraft makes an all-electric outboard motor system, which it calls Pure Outboard, which can be used as a drop-in replacement for boats that will use a 25 to 50 horsepower gas-powered motor. The company has partnered with major boat manufacturers to sell full electric boats including a pontoon barge, fishing boat and two rigid inflatable boats.

Pure Watercraft says that in addition to eliminating fossil fuel pollution, its electric system requires zero maintenance compared to a gas engine. The range is also likely to suit a wide range of consumer use cases – the company notes on its website that the Pure Outboard can support approximately four-hour, 20-mile fishing trips with an additional 15% charge .


Nine years after the company was founded by CEO Andy Rebelle, the company raised a $23 million Series A led by L37 last September to ramp up production. With this latest investment from GM, the two companies will co-develop and commercialize battery technology, “integrating GM technology into a variety of applications,” the automaker said in a statement.

This is just the latest sign that electric technologies are starting to move far beyond road vehicles or even aircraft, to transport and mobility formats that are dominated by conventional gas propulsion. Ten-month-old electric watercraft startup Ark has raised $7 million in total funding last month, including bringing in several new investors. Seattle Startup zinn boats is also developing an electric speedboat.

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It’s also a notable move for GM, which is already exploring ways to use its technology in other mobility industries such as rail and aerospace. Earlier this year, the company partnered with Webtec to develop an electric freight locomotive using hydrogen fuel and batteries. GM also announced a partnership with Liebherr-Aerospace to jointly develop a hydrogen fuel cell demonstration system for the aircraft.

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