GM investing in electric boats, acquires stake in Pure Watercraft

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When General Motors says it’s running on electric vehicles, it doesn’t mean just cars and super trucks. This week, the automaker announced that it has acquired a 25% ownership stake in Pure Watercraft, an all-electric boating startup.

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GM recently set a goal to phase out tailpipe emissions, Pledge to sell only zero-emissions vehicles In the “leading markets” by 2035 and globally by 2040. This week’s news also comes with a reaffirmation of GM’s $35 billion investment by 2025 in electric and autonomous vehicle technologies. Staking Pure Watercraft is part of that effort, which will also expand to the rail, truck and aerospace industries.

seattle based pure ship The all-electric boat builds around its Pure Outboard electric outboard motor and marine-grade battery pack and charging system, promising silent performance and low maintenance and operating costs versus combustion-powered propulsion and low environmental impact. The Pure Outboard system consists of a lightweight 50-horsepower motor that can be fitted to most hulls rated between 25 and 50 hp, an 8.8-kWh-hour lithium-ion battery pack – increased capacity to multiples – and a 6.6 kW charger that can fill from 50% to full in 90 minutes on 240-volt power. Pure Watercraft is currently taking pre-orders for a $16,500 single-battery system (or $25,000 with a two-battery) with a $500 pre-order deposit.



Pure Outboard is a direct replacement electric outboard motor for watercraft up to 50 horsepower.

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“Our mission is to enable a new era in boating,” said Andy Rebelle, Founder and CEO of Pure Watercraft. “This joint effort with GM enables us to make significant technological advances in range and charging while still achieving volume production.”

GM will bring its engineering, supply chain and manufacturing capabilities into the partnership, as well as its portfolio of EV technologies that will help accelerate the development and commercialization of electric watercraft.

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