Call it CarBravo. is called
used car market red hot, and it looks like General Motors wants to compete fully with used vehicle sites like Carvana with a new website called CarBravo. GM is now starting to enroll dealers to be part of the site, which is set to launch in “Spring 2022.” according to a press release,
CarBravo will not only let shoppers view inventory of both dealers and GM’s central stock of used vehicles, but it will also let people shop for non-GM used vehicles, says Steve Carlisle, GM’s EVP and president of GM North America , said in a statement. , This could help Caravan take on a better (which has just been announced it has sold a million cars) and other sites like Carmax and Vroom, which lets people shop across many different car brands.
The rise of direct-to-consumer brands like Tesla and Lucid has weakened the more traditional dealership/franchise system, so Carabravo could be a way for GM to dip its toes in that direct-to-consumer strategy. . But the company has failed with bets like its Maven car-sharing service, and we’ll have to wait and see if Carbravo can break up against some of the more well-known online destinations for used cars.