Google may be canceling Pixel Fold plans in face of Samsung’s market dominance

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Google was rumored to launch a Pixel foldable (temporarily known as the Pixel Fold) before the end of the year. Now, DSSC CEO Ross Young They say The foldable has been canceled and is not expected to appear in the near future.

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Citing supply chain sources, Young says that Google will not bring the Pixel Fold to market until the end of the year as previously expected. It is also unlikely to release in 2022, with the first half of the year being ruled out, at least for now.

With Android 12L hitting the market soon, it makes sense for Google to plan a hardware launch to coincide with it – as it has done with previous Android releases. Obviously this is not happening. Referring to supply chain sources, Young says that Google doesn’t think the Pixel Fold will be competitive against the Galaxy Z Fold or Galaxy Z Flip in the US and Europe. Young points out that China remains to be taken, with companies like Huawei and Xiaomi working on their own foldables. But Google can’t compete effectively there with its banned service.

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It’s true that foldables remain a niche market, and Google has yet to crack the more mainstream smartphone market with regular old slab phones. Google won’t be the only one to back away from Samsung when it comes down to this market. tcl The flip phone has also held back from competing in the market when faced with Samsung’s 800-pound gorilla. While this is undoubtedly a missed opportunity, as future foldables get bigger, it’s hard to blame Google’s logic (if the report is true).

To explain my colleague Andy Boxall: As Samsung is now so far ahead in the folding phone game, why would anyone else bother?

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