Google now allows sellers to add the “Asian owned” label to their Maps and Search profiles.

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Google announced today that it is adding a new label to Maps and Search that will allow people to identify their business as Asian-owned. The new label is now available to US sellers with a verified Google business profile. Once a business has added a label to its business profile, users will be able to see that attribute in Maps Search.

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Today’s update is based on Black, Hispanic, veteran, owned by women as well as owned by LGBTQ+ business attributes that Google already offers. The company says the new label is another way people can support business diversity with their products.

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On the support pageGoogle notes that self-identification is optional and is currently only available to US retailers. Clients can filter companies using identification attributes. Merchants can add labels to their business profile by logging into their Merchant Center and going to the Business Information page. From there, you need to find the “About Your Business” tab and scroll down to “Business Identity Attributes”. You can then click the toggle button next to the person you want to add.

“We hope the Asian-owned attribute brings people together and provides our communities with much-needed recognition: to help them get noticed and thrive,” said Lynn Luce, product manager at Google, in a blog post. “We’re excited to bring attention to Asian owned companies and highlight some of what makes our community unique and important.”

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Google says it is also looking to develop the digital skills of Asian companies. The company has partnered with the US Pan-Asian American Chamber of Commerce (USPAACC) to help Asian small businesses grow over the past few years and has helped over 20,000 Asian businesses. Today, Google is expanding this partnership to help 10,000 more small businesses in Asia gain digital skills to help them grow their businesses.


Credit: techcrunch.com /

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