Google announced today it’s adding a new label to Maps and Search that will allow people to identify their business as LGBTQ+ owned. The new label is now available to US sellers with a verified Google business profile.
The new label consolidates the current options available to merchants, including those owned by Blacks, Hispanics, Veterans and Women. The label also expands on the “LGBTQ+ Friendly” and “transgender safe space” labels that appear on business profiles in Search and Maps.
“We want to make it easier for others to find LGBTQ+ owned businesses in their community,” said Mackenzie Thomas, head of product and marketing at Google. “Starting today, US sellers with verified Business profile in google you can add attribute owned by LGBTQ+ to your profile to make it easier for customers to find and support them through Search and Maps.”
On the support pageGoogle notes that self-identification is optional and is currently only available to US retailers. Clients can filter companies using identification attributes.
Merchants can add labels to their business profile by logging into their Merchant Center and going to the Business Information page. From there, you need to find the “About Your Business” tab and scroll down to “Business Identity Attributes”. You can then click the toggle button next to the person you want to add.
Credit: techcrunch.com /