Google and YouTube announced a new policy on Thursday that bars climate deniers from being able to monetize their content on their platforms through ads or creator payments.
why it matters: It is one of the most aggressive measures taken by any major tech forum to combat climate change misinformation.
description: Google advertisers and publishers as well as YouTube creators will be prohibited from generating advertising revenue from content that reflects the “well-established scientific consensus about the existence and causes of climate change,” the company’s advertising team said in a statement. refutes.
- “This includes material referring to climate change as a hoax or a scam, denials that long-term trends show the global climate is warming, and claims that greenhouse gas emissions or human activity are warming the climate.” contribute to change.”
- Ads and monetization will still be allowed to run alongside other climate-related topics, such as public debate on climate policy, the effects of climate change, and new research on the issue.
Google said it was making these changes in response to frustration About their messages from advertisers and content creators appearing with climate denialism.
- “Advertisers do not want their ads to appear next to this content. And publishers and creators do not want ads promoting these claims to appear on their pages or videos,” the company said.
yes but: Google often changes its advertising policies to reduce misinformation, but this update is noteworthy, given how difficult it can be to flag some comments about climate change as denial or misinformation.
- The tech giant says that when evaluating content against the new policy, “we will carefully look at the context in which the claims are made, distinguishing between content that states a false claim as fact, vs. about material that reports on or discusses that claim.”
- The company says it has consulted with experts such as representatives of the United Nations Intergovernmental Panel on Climate Change Assessment Report to make policy. The report found that there is “unequivocal” evidence showing that human emissions of greenhouse gases are causing global warming.
- Google says it will use a combination of automated tools and human review to implement the new policy.
big picture: Internet companies are under pressure from climate activists to do more to address climate change denial on their platforms.
- Google on Wednesday unveiled a suite of new tools that give consumers more information on how they can choose to cut their greenhouse gas emissions.
- In February, Facebook expanded an online portal to combat misinformation about climate change.
why it matters: Social media platforms have a wide reach, and they have come under fire from activists and some lawmakers globally for doing little to stop the spread of false content.
what to watch: Google will start implementing the new policy next month.