Google’s new user controls let you limit ads about weight loss, parenting, and more.

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Google is introducing new user controls to allow people to limit the amount of ads they see about pregnancy, parenting, dating, and weight loss. The company first announced ad controls for youtube in the United States and allowed users to opt for fewer gambling and alcohol ads. Since the first launch, these controls have been available to users around the world to advertise on YouTube.

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Today, the company announced that it is expanding these controls with new ad categories for both YouTube and Gmail. These measures will also apply to third-party sites where Google displays ads. Google told TechCrunch in an email that the controls don’t apply to search ads at this time, but the company is working on adding the feature to search ads in the future.

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Google says it’s rolling out the new controls following feedback from users asking for more control at the ad level, especially on sensitive topics they might want to avoid.

“People want to have more control over their ads, including blocking ads or categories they choose not to see,” Karin Hennessy, group manager for ad privacy at Google, said in a statement. “Ensuring transparency and control has always been a priority for us, so we are expanding our tools to allow you to select fewer ads about pregnancy and parenting, dating and weight loss. We will continue to listen to user feedback and explore which categories to expand this feature to in the future.”

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Image credits: Google

User controls can be accessed from the Ad Settings section of your Google Account Control Panel. From there, you can scroll down to the “Delicate Ad Categories” section, which will allow you to restrict certain types of ads in the five available topics: alcohol, dating, gambling, pregnancy and parenting, and weight loss. You can then click the “see less” button, after which Google will tell you that you should see fewer ads for that category when you’re signed into your Google account. It’s worth noting that this won’t change the total number of ads you see. In addition, Google notes that you may still see ads related to these categories when you search or view related content.

The new controls are a welcome addition and should help in cases where a particular online ad might be of concern to some users. For example, a person suffering from an eating disorder may find it harmful to see ads about weight loss, and a person trying to get pregnant may not want to see ads related to parenting.


Credit: techcrunch.com /

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