Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

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what could be the initial stage What do founders do with a $25,000 investment?

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Hypothetically, they could have used that money to buy 50 Herman Miller Aeron chairs or five top-of-the-line MacBook Pros for the engineering team. Or, they can use the money to launch their 2022 marketing efforts.

A new year is quickly approaching, which brings new resolutions and new budgets. To get some expert advice on how to optimize next year’s marketing spend, we reached out to a number of professionals we identified through Nerdshala. experts project and asked: “If you only had a $25,000 marketing budget for the first quarter of 2022, how would you spend it?”


“People really come back from the holidays looking for new tools, new experiences, new ways to work,” said Tracy Wallace, director of marketing at MarketHire. She said companies can “make the most of it” by doing some industry-related research that can be optimized for site content and social media campaigns long after the new year.

Let Nerdshala help you find the best growth marketers for startups.

provide a recommendation in this quick survey And we will share the result with everyone.

Jonathan Martinez of JM Strategy recommends running parallel campaigns on TikTok, Facebook and Google. “Instead of putting full force on just one channel, I would try to make a decision about halfway down ($12,500) on which of the three channels to double down,” he suggests.

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Here’s who we talked to:

Cam Sinclair, Director/Marketer, Ammo

If we were to advise one of our early-stage startups on how to deploy their $25,000 marketing budget for Q1 2022, here’s what we’d suggest.

Disclaimer of Fixed Capital:

  • Growth Marketing Course with Demand Curve: $2,500.
  • Minimum Viable Brand Design: $5,000.
  • Events, PR: $5,000.
  • LinkedIn/Facebook/Instagram campaigns: $5,000.
  • Video content: $5,000.
  • Copywriting: $2,500.

understand development

There are some great resources and communities out there to help founders understand and implement development. One that we have been loving at Ammo lately is the demand curve. They have a course, the Slack community, and templates for startups and can even review your campaigns when you get started. Another course/community I would recommend for an introduction to development is the Growth Tribe based in Europe.

Build a “Minimum Viable Brand” That Can Scale

Invest in the brand and design in advance, but don’t go over the top. (We talked about the minimum viable brand concept in a recent Nerdshala story) Your brand touches everything you do in marketing, so having a good foundation will put you in good stead and ensure Make sure you look professional in front of customers.

Invest in a copywriter

Converting complex ideas into succinct, concise copy is a superpower. It’s always worth it to invest in a pro copywriter to explain your value proposition.

Events and PR. grow your network with

You may have been involved in your client’s industry for a while before starting a company. Use these connections and ask for help. It’s amazing how many founders don’t check with their immediate network first when they start out. After you take that first step, as Steve Blank puts it, you should “get out of the buildingAnd start interacting with customers but also be present in their community. Most of the time there will be events in your industry that you can sponsor or speak to as an expert in the field. If your technology is solving a major problem for the people in the room they should know about it.

Run a short LinkedIn/Facebook/Instagram campaign on your topic or service

Facebook and Instagram are still among the cheapest marketing channels available. Not only does it give you a chance to test your brand message and content in front of live customers, but it can also help you build an audience or email list in your platform of choice.

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