Manufacturer of toys and games Hasbro brings your face closer to the figure next to you with its newest partnership. It uses a new 3D printing material and workflow from a 3D printer company. Formlabs to create custom scale figures.
The project is called the Hasbro Selfie Series and allows fans to create “collector-grade” six-inch action figures that look just like themselves. To make a figurine, download hasbro pulse appscan your face, customize your figure and hairstyle, and wait for the postman to bring you the coolest thing you’ve ever seen: yourself, but tiny and in plastic.
Your face can be added to characters from GI Joe, Ghostbusters, Power Rangers and more.
The partnership is the culmination of research that began back in 2014, when Hasbro began using Formlabs 3D printers to rapidly prototype figurines. The partnership has now moved from prototyping to final product production, allowing fans to create personalized action figures based on classic and contemporary characters seen in popular films, television series and comics.
“Our work with Hasbro continues to evolve to be at the forefront of innovation,” said Max Lobowski, CEO and co-founder of Formlabs. “3D printing has long been viewed as a tool for prototyping, but Hasbro’s Selfie Series personalization platform demonstrates that Formlabs allows end products to be produced at large scale. I love creating and personalizing the things I use and I’m excited to see how fans react to this new 3D printing experience.”
See how it all works in the Formlabs video:
Credit: techcrunch.com /