Kontent, a platform designed to help companies manage business content in the cloud, today announced it has raised $40 million from Expedition Growth Capital as part of a growth capital injection. Newly appointed CEO Bart Omlo says proceeds from Kontent’s first outside investment will be used to expand the company’s marketing and sales department, open a new New York office and support product development.
Kontent was launched in 2015 as an in-house startup by 18-year-old software developer Kentico. Kentico was the brainchild of Petr Palace, who saw an opportunity to create a content management system (CMS) for developers using the Microsoft .NET platform.
“Many companies and digital agencies [have historically] built their systems in-house and Piotr wanted to provide them with a flexible solution that they could buy at an affordable price,” Omlo told TechCrunch via email. “Peter launched the company and CMS Kentico gained a lot of popularity in the market, quickly becoming one of the most popular .NET CMS. Over time, the product has evolved into a comprehensive digital platform for marketers.”
In 2015, Kentico began to explore the emerging “headless CMS” trend in an attempt to rethink some of the core content management concepts and market it as a “software as a service” solution. A headless CMS is an internal content management system for apps and websites that acts basically like a repository. Kentico’s first headless CMS product was released under the “Kontent” brand and eventually powered over 2,000 websites, apps and e-commerce experiences for clients including the University of Oxford and Anaplan.
“In recent years, enterprises of all sizes are increasingly moving to a headless content architecture to increase the speed and flexibility of their digital experience. This has led to explosive growth in the headless CMS category,” Oliver Thomas, co-founder and partner of Expedition, told TechCrunch via email. “Content.ai has been a trailblazer and innovator in this area.”
The Kontent platform allows users to create and view content such as text, images, and objects within pre-built workflows. On the developer side, customers can integrate Kontent with other applications and technologies using APIs and “flexible content models” to control how content is structured and how it is delivered to websites and applications.
In an effort to stand out from other headless CMS platforms, Kontent offers a “recommendation API” that uses AI to parse “recommended” items and show them to specific app and website users or segments of users. Another feature, Web Spotlight, provides businesses with a “page-centric” view of content to make changes to copies and proofreaders, while “Collections” allows customers to share and reuse content among different groups and control access to specialized (for example, for specific regions or products). ) content.
“The traditional CMS industry has reached its biggest inflection point. Existing solutions have been designed for a local monolithic architecture. Since then, customers have moved to the cloud,” continued Omlo. “We see a lot of interest in the market to use modern API-centric solutions… This resonates with CIOs and enterprise architects who want to move from traditional monolithic all-in-one solutions like Adobe or Sitecore to more flexible technology a stack of carefully selected solutions that meet the needs of the organization.
Content competes with meaningful, Content stack, Strapi as well as storyblock in the headless CMS software market, which could be worth $1.6 billion by 2027, according according to Research and Markets. While Omlo wouldn’t share earnings numbers — or any growth numbers, for that matter — he argued that Kontent’s history of being “bootstrap and capital-efficient” gives him an advantage over entering the market. difficult economic climate.
“CMS solutions are part of the critical digital infrastructure of companies with a life cycle of 5-10 years. The pandemic has not led to major business changes, but has accelerated digital transformation in enterprises that now require a cloud-based composable approach,” said Omlo. “Based on our previous experience with the 2007-2009 financial crisis, the economic downturn is pushing companies to rethink their digital strategy, which often involves redesigning their website. This represents a potential opportunity to transition to modern CMS solutions.”
Kontent says it plans to hire 100 employees over the next year, adding to its current headcount of 120 across five offices. (Kontico is based in the Czech Republic.)
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