Even though Samsung’s Galaxy A series of devices make up a substantial portion of Samsung’s annual sales, the company attaches great importance to the shipment figures of its flagship Galaxy S lineup. However, the last two years have not been great for the Galaxy S series. report good By the Korean publication The Ilek.
The report states that Samsung shipped only 20 million to 25 million units of Samsung Galaxy S21 devices in 2021. This is roughly the same number that its predecessor – the Samsung Galaxy S20 series – managed to achieve in 2020. While shipping over 20 million smartphones is an impressive feat, things look less spectacular when you consider that Samsung used to ship anywhere between 35 million. 40 million Galaxy S smartphones before the pandemic hit.
This essentially means that Samsung’s Galaxy S shipments have dropped by more than 10 million units for the past two years. The report does not say whether the shipment figures include numbers for the Galaxy S20 FE, which has sold over 10 million units since its September 2020 launch.
What’s wrong with the Galaxy S lineup?
Unsurprisingly, Samsung attributes the disappointing shipment numbers of the Galaxy S lineup to the pandemic and ongoing chip shortages. The company’s large production facilities in Vietnam – which make up a large part of its flagship product lineup – had to remain closed for an extended period due to the COVID-19-induced lockdown. To mitigate this, Samsung has already indicated that it intends to move some production from Vietnam to India. These could also be the reason behind the very delayed launch of Samsung Galaxy S21 FE.
It’s also unclear whether the cancellation of the Galaxy Note lineup and the arrival of Samsung’s foldable lineup has turned traditional Galaxy S consumers away from the company. The company’s 2021 foldable lineup has been well received by consumers and earned positive reviews, and there is a chance that these phones could have grabbed a fair share of traditional Galaxy S buyers. Samsung is also focusing on its bread-and-butter Galaxy A and Galaxy M series of smartphones, which drive a lot of volume in emerging markets such as India, Russia and Southeast Asia.
Samsung still shipped over 300 million smartphones in 2021
Even though the Samsung Galaxy S series underperformed, the rest of Samsung’s lineup clearly didn’t suffer the same amount. The company managed to ship an impressive 300 million smartphones in 2021. With the pandemic expected to subside, Samsung expects to ship even more smartphones in 2022 and has targeted over 334 million shipments this year, the report said. It remains to be seen whether the Samsung Galaxy S22 lineup manages to hit the pre-pandemic shipment figures of 35 million to 40 million units in 2022.