most people know Ryan Reynolds from his movies, but the actor has several entrepreneurial ventures. He . owns a majority stake in mint mobile, a mobile virtual network operator that has grown by over 50,000% in the past three years. and that was also invested in aviation gin before selling it last year for $600 million.
But perhaps most applicable to the startup world, Reynolds is also the founder of maximum effort, a marketing firm responsible for the ads you’ve seen for the Deadpool franchise, Aviation Gin and Mint Mobile (of course), and that hilarious Match.com ad that featured Satan and the year 2020 as a match made in hell Is.
I have found that everything I have created or created that I value and hold dear in this world, including my family and businesses, is all built on a foundation of failures and mistakes.
This week at Nerdshala Disrupt 2021, we sat down with Reynolds to discuss how startups can use “fast-vertising” (a term Reynolds coined) as a springboard to real-time cultural moments. So that they can make their brand buzz.
We also talked about why he invests in large, well-established businesses instead of small tech startups, why Mint isn’t available in Canada yet, and perhaps most importantly, what exactly led to his success. The key is how authenticity and failure is.
Secrets of Great Marketing
Reynolds knows exactly what he brings to the table when he strikes a deal with a company. First and foremost, it is awareness. After all, he is Ryan Reynolds, and can introduce a lesser-known brand relatively easily, considering he has over 18 million Twitter followers and nearly 40 million followers on Instagram.
But unlike other celebrities who tweet unprofessional promotions of the brands they’re associated with, Reynolds really wants a seat at the table, and the level of credibility he has with fans and followers that reflects his personality. is a direct result.