How to align the development team with the company’s product vision

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kevin rose, Digg co-founder and venture capitalist once said, “A team united by a vision will move mountains.” This statement is correct. To create a successful product, you must overcome uncertainty, and to do this, you need a clear vision for the product.

When you have a development team aligned with the product vision, communication becomes easier and dependency on key stakeholders is reduced as it empowers team members to make decisions. These teams think more about improving feature implementation, customer engagement, and delivering product-centric results, which reduces iterations and production costs, reduces time-to-market, and helps achieve business goals.

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Suffice it to recall the COVID-19 pandemic. Startups have been hit by communication overheads, high employee turnover, declining morale, and struggling with performance issues.


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However, startups with well-coordinated product teams were as productive and inspiring as ever, because they understood the “why” to create a product.

The success of a product depends on the commitment of the team that creates it.

Over the past 16 years, I’ve created about 30 startup products and led product teams ranging from three to 150 people. Based on this experience, I have created four rules that I always follow to keep my product teams aligned with the product. vision.

Match individual aspirations with product needs

The success of a product depends on the commitment of the team that creates it. To reach milestones, you need talented people who are just as committed to the product vision as you are, or you can get people with the skills but no sense of ownership.

To prevent this from happening, you have to look at each person’s aspirations and compare them to what the product needs. You have to maintain a delicate balance between the two in order to improve the team score without compromising the level of commitment one inch.

This is what I do during my interaction with developers. I’m always trying to understand what developers want to do and how they see growth.

I often get feedback along the lines of:

  • I want to learn the bootstrap process.
  • I want to learn about new technologies.
  • I want to handle product scaling.
  • I want to become a full stack engineer.
  • I want to get familiar with such an architectural pattern as microservices.

Tracking these aspirations and meeting them makes it easier to build product teams with high morale, high levels of engagement, and better alignment with the product vision. At the same time, people are beginning to cultivate a sense of ownership of the product. Such teams are not affected by uncertain times and face minimal churn issues.




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