There are only a few hours left until Canon officially calls the “most exciting announcement of the year” a product — or products — that clearly demonstrate “ground-breaking” innovation.
The teaser on the brand’s YouTube channel hints that this could be a top-line product, but doesn’t reveal too much about what it might actually be — though the styling and recent development announcements from the teaser certainly aren’t. Gives us some strong signals.
Happening at 6 a.m. EDT / 11am BST / 8pm AEST, you’ll be able to watch the big product live on the company’s YouTube channel, or you can sign up for the event directly from the Canon homepage instead.
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While Canon is keeping its cards close to its chest as to what the launch event is for, the claim that it’s the most exciting announcement of the year is certainly a bold statement and it’s likely to be something worth setting up a livestream for. .
Considering that one of the speakers at the event is Vladimir Ris, a professional sports photographer who has been working in the biz for over 25 years and specializes in F1 photography, we can expect it to be a top-notch one with the credential. category or higher-specified product. Which would suit a photographer like that.
The event is hosted by Lucy Hedges, a technology editor with a background in television—suggesting that a good video might also be a hook for a new product.
How to Watch Today’s Canon Camera Launch
Canon’s big launch is being hosted on Canon’s YouTube channel. It starts at 6 a.m. EDT / 11 a.m. BST. For those living in Australia, it works at 8 pm AEST.
The livestream is embedded above so you can watch it directly from this page, or if you prefer, you can head straight to the Canon YouTube channel.
To get a reminder right before the event starts, click the ‘Set a reminder’ button on the event page and you’ll be conveniently notified by email when it’s about to start.
What can we expect from today’s Canon camera launch?
Although the teaser and event pages give little, the snippets of information help us predict what is likely to reveal.
The teaser shows an RF mount, so it will almost certainly be a full-frame mirrorless camera, or maybe some new RF lens – if we’re lucky, maybe both will come our way. Companies may be ramping up their launches, but calling it “the most exciting announcement of the year” and then producing a new entry-level DSLR seems impossible.
Given that development for the pro-level Canon EOS R3 was announced in full swing back in April, and with the end of the year fast approaching, it’s possible we’ll finally get to see what the heritage maker says. What it has up sleeve for all the professionals who have been waiting patiently in all these months.
As you can see from the video below, the styling of the teaser also matches the original development announcement of the EOS R3 back in April.
We already know a few things about the R3 from the earlier announcement. For example, Canon has already announced that it will have its first stacked, back-side illuminated full-frame sensor and will manage 30fps burst shooting with AF/AE tracking. It will also display a new “Eye Control AF” mode, which allows you to control the AF point by simply looking at the subject you want to photograph.
Also given that we’ve also seen a Nikon Z9 development announcement this year, and the Sony A1 is already on the market, it makes sense for Canon’s top-spec line to show its hand at this point as well. But whether this phenomenon is for the Canon EOS R3, or maybe related to some lens, we’ll have to wait a few hours to find out.
So, stay tuned to find out exactly what it is – and we’ll bring you all the news, commentary and analysis as it happens.
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