Hulu partners with Xbox to offer free games for PC gamers in a bundle

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Hulu and Xbox announced a partnership agreement that gives existing U.S. Hulu subscribers three free months of PC Game Pass as part of Hulu’s Friends with Benefits initiative. The move to targeted gamers follows Netflix’s entry into the gaming market, where the streamer has made a number of ad-free mobile games part of its subscription service.

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However, the Hulu and Xbox offer is a limited-time deal, not a new gaming initiative. The companies have stated that this current offer is valid until July 23, 2022 and is only valid for PC Game Pass, not Game Pass Ultimate. It can also only be activated by US Hulu subscribers who subscribe to the new Game Pass.

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It looks like it’s the first time Hulu is doing such a deal with a gaming company. Xbox has been working with another Disney streaming service, Disney+, in 2020 to offer Xbox Game Pass Ultimate subscribers. one free month of Disney+.

This is stated in a statement from Hulu.“At Hulu, every decision we make starts with the viewer. We do this through the stories we bring to life and by giving Hulu subscribers the opportunity to participate in their favorite shows, movies and brands through select perks and activations, including the Hulu Friends with Benefits initiative, Hulu’s way of thanking you for just being a fan. because that’s what friends are for.”

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Typically PC Game Pass costs $9.99 per month, so this offer gives gamers the opportunity to try over 100 different games, including games like Minecraft, Microsoft Flight Simulator, Forza Horizon 5, Halo, and access to EA Play games like The Sims 4, It Takes Two, and Star Wars Jedi: Fallen Order. PC Game Pass also gives you access to many new games the same day they go on sale. Xbox says in his ad that more games will be released in the next three months.

While hardcore gamers love to play on consoles, there are a surprising number of dedicated PC gamers out there. Statistics shows that there are 1.77 billion of them in the world, and this number is expected to increase, potentially exceeding 1.9 billion in 2024.

On the other side, insider intelligence believes that in 2022 the number of PC gamers will only decrease, and mobile games will dominate. This may explain why Netflix turned to mobile games instead of PC. Mobile gaming is another impressive competitor in the gaming space, and Netflix catered to that demographic of more casual, mobile gamers. In accordance with ApptopiaNetflix mobile games have been installed over 8 million times since their launch.

In March, Netflix announced its only first-person shooter.”Dead 2: Unleashed”, which may expand its appeal to more gamers. Besides, business insider pointed to old netflix list of vacancies this could indicate that the company was planning to expand into console and PC games. The job listing was for a video game technical artist and stated that the ideal candidate “released three or more console or PC games as an engineer or equivalent”.

His League of Legends animated series “Arcane” was a hit for the series, so it’s no surprise that his “Hextech Mayhem” game, licensed by developer Riot Games, has seen some success with 58% of League of Legends fans in the US more likely to subscribe to Netflix. than other streaming services. Interpret the data. Fifty-five percent of all gamers choose a streamer subscription, while 27% and 16% of gamers choose Hulu’s ad-supported plan and ad-free tier, respectively.

In total, Netflix has 221 million subscribers worldwide, and shareholders are very disappointed with the loss 200,000 subscribers in its recent quarterly income statement. Behind 2 sq. 2022Disney+, Hulu and ESPN+ total subscriptions exceeded 205 million, with Hulu providing 45.6 million subscribers.

While there’s no sign that Hulu will follow the same path as Netflix, it’s interesting that more streaming services have begun to follow each other down the gaming rabbit hole.




Credit: techcrunch.com /

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