Hyundai electrifies high-performance N brand

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On Thursday, Hyundai said it would start producing electric vehicles under its high-performance N brand, designed to compete with luxury sports cars from Mercedes-Benz and BMW.

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The automaker said the Ioniq 5 N, a high-performance version of its battery-electric SUV, will launch in 2023. On Thursday, Hyundai also unveiled two high-performance concepts – the RN22e and N Vision 74 – to test technologies for future models. None of the concepts have been confirmed for production.

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This week, Hyundai shared details about its upcoming Ioniq 6 battery-electric sedan, which is intended to challenge Tesla Model 3 for the sales crown. The Ioniq 6 will travel 610 kilometers on a fully charged battery, according to the European WLTP test cycle. This is approximately at the level of the Long Range version of the Model 3.

The RN22e concept uses the Ioniq 6 case design as well as its Electrical Global Modular Platform (E-GMP) which provides extended range. The N Vision 74 Concept, inspired by the 1974 Hyundai N 2025 Vision Gran Turismo Concept and the 1974 Hyundai Pony Coupe, is a high performance hydrogen fuel cell hybrid model.

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Both are meant to showcase Hyundai’s vision for its future as it attempts to transition from a budget-friendly mainstream automaker to the world’s leading luxury electric vehicle maker. The first two models of the Ioniq brand, the Ioniq 5 and Ioniq 6 SUVs, showcase eye-catching silhouettes and elegant, luxurious interiors with eco-friendly materials.

The N brand was created in 2016 to represent the real performance of Hyundai. N stands for Germany’s famous Nürburgring race track, where Hyundai’s technical center tests its N models. It was an unusual strategy for a major brand to compete against BMW M, Mercedes AMG, Audi RS and Cadillac V-series vehicles, but now Hyundai is making clear its commitment to being upscale. and compete in the luxury segment. .

True N cars serve as low volume halo vehicles. Hyundai declined to say how many Ioniq 5Ns will be built.


Credit: techcrunch.com /

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