Instacart doubles down on its ready-made meals offering with new hub and faster delivery

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Instacart is introducing a new “Ready Meal” hub, which will make it easier for users to discover and order ready meals from grocery stores on its app. On-demand grocery delivery platform Offered ready meals from January 2020 but says the option wasn’t as visible or prominent in its app, which is why it’s launching the new hub. With the launch of in-app destinations, Instacart is now adding priority delivery for all ready-made meal orders, meaning some orders will be delivered from kirana stores in as fast as 30 minutes.

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Customers can use the Ready Meals Hub to order ready meals from grocery stores such as Publix, Giant, Food Lion, Hannaford, Stop & Shop, Martins and Kroger. Food prepared from ShopRite will also be on display in the hub in the coming weeks. Prepared meals include salads, sandwiches, soups, sushi, rotisserie chicken, and more.

“From fresh soups and salads to lunch casseroles, pasta dishes and meat and seafood entrees for family dinners, we are proud to serve as a powerfully capable partner for retailers, their Give busy people and families across America ways to shop smarter, eat healthier and feed their cravings faster than ever,” Daniel Danker, head of product at Instagram, said in a statement.

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Today’s announcement follows Instacart’s recent acquisition of FoodStorm, a SaaS order management system (OMS) that provides an end-to-end order-forwarding and catering experience for grocery retailers. Instacart says that in addition to expanding Foodstorm’s technology to new partners on the Instacart Marketplace, it also plans to expand the ready meal hub to facilitate more grocers.

Ready Meal Hub rollout arrives in the form of Instacart launched Its facility in September 2021. Suvidha Kendra allows users to place orders for common convenience items, such as snacks and essentials, with faster delivery times. The company also recently launched a new Dollar Hub, which allows users to browse Dollar Store deals from over 13,000 stores including Dollar Tree, 99 Cents Only Store, Five Bottom and Family Dollar.

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Instacart says it has ambitious goals for the future and the new year after 2021 was a record year. The company saw record daily and weekly order volumes during the busiest holiday season in its history. Instacart says orders have increased 30% year-over-year and its convenience business has more than doubled since June. The company says it plans to continue rolling out new ways for retailers to engage users on its platform in the future.

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