Instagram announced today he is launching a new “Cart Star” rewards program for shoppers on his platform. The program will offer rewards at three levels: gold, platinum and diamond. To qualify for Cart Star, shoppers must accumulate points based on the number of orders they complete, earning 10 points per customer order delivered.
Gold buyers will earn 200 points, Platinum buyers will earn 1000 points and ddiamond buyers will earn 2,000 points in the same three-month qualifying period. Buyers must maintain an average customer rating of 4.7 to be eligible for the program.
Diamond shoppers who are in close proximity to a store will have priority access to “packages,” a term Instacart uses to describe delivery jobs involving more than one order at a particular store. Diamond buyers will also receive exclusive early access to lots, as well as the ability to accept lots before stores open. In addition, Instacart has partnered with Care.com to give diamond buyers access to two days of child, senior or pet care per quarter for $1 an hour or $10 a day.
Customers who achieve Platinum and Diamond status will have this achievement displayed on their profiles. In testing, Instacart found that users who saw one of these badges on their buyer’s profile were more likely to leave a higher rating and a higher tip.
Customers at all levels of the Cart Star program will have access to gas refunds and vehicle maintenance discounts through a partnership with Upside and CarAdvise. With Upside, gold buyers can get up to 29 cents per gallon cash at participating gas stations while platinum and ddiamond buyers can get up to 33 cents refund per gallon. Instacart’s partnership with CarAdvise gives gold buyers an additional 25% discount on oil changes and platinum and ddiamond buyers can get an extra 50% discount on oil change.
“We are thrilled to introduce our Cart Star program to reward top shoppers with effective rewards that help them stand out from their customers, improve their access to income, and achieve their personal goals,” said Tom Maguire, Vice President of Operations and Care. in Instacart, in a statement.
The launch of the new rewards program comes a few weeks after Instacart. introduced an updated customer rating system which is designed to be more informative and fair to buyers on its platform. A company will now remove a rating if it belongs to a buyer who consistently rates their buyers below five stars. Instacart is also going to forgive more ratings for reasons that may be beyond the buyer’s control. Instacart also recently released tip protection service to give their customers more reliable access to tips.
Credit: techcrunch.com /