Apparently in an effort to compete with creator subscription services like Patreon, Instagram has begun alpha testing. subscriber function in January. Today, Instagram head Adam Mosseri announced the expansion of test features, as well as some news about how the last six months of development went.
When the feature began testing in January, only ten authors had access to it, such as an Olympic gymnast. Jordan Chiles and astrologer Aliza Kelly. The initial alpha version supported subscriber-only stories, subscriber badges, and subscriber-only live streams. Now, according to Mosseri, tens of thousands of authors have access, and the set of subscriber-only features is expanding. Instagram’s new subscription updates include follower group chats, follower-only videos and posts, and a follower-only tab on a creator’s profile so paid fans can see the content they’ve unblocked access to.
“Sustainable income is very important for creators around the world,” Mosseri said in an interview. video. “At the end of the day, if you are a creator, you are a business, and a great way to get a steady and predictable income is with a subscription.”
Meta currently does not receive any loss from creator earnings on its platforms such as Facebook and Instagram. This policy will run until 2024 – it was originally supposed to end in 2023, but CEO Mark Zuckerberg announced last month that this installation will last for another year. This is a clear attempt to encourage creators to monetize Meta products in the long run, but for now, it’s a great deal for creators. Zuckerberg didn’t specify how many cuts the Meta would require after this lead-in period ends, but he said last year that it would be “less than the 30% that Apple and others take.”
However, in the metaverse, the company will take over 47.5% reduction from the sale of digital assets – 30% through the Meta Quest store and 17.5% through the Horizon Worlds platform.
However, beyond our VR headsets, Meta is rolling out a number of creator-focused features that will presumably not be taxed. Instagram launched yesterday author marketplace, which is currently in the invite-only stage, allowing brands and creators to report potential deals and partnerships. A number of startups are already trying to facilitate these connections, and while these platforms have been around longer, Instagram may have the advantage of having its own product native to the platform.
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