bottom line: Starting this week, a small group of Instagram users will be able to display non-fungible tokens (NFTs) directly on the exchange platform. They start small to learn from the community. An important strategy given that Instagram is a centralized platform and NFTs fall into the decentralized category.

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Instagram head Adam Mosseri said that some users will soon be able to share NFTs they’ve created or bought in the feed, stories, or messages.

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We have been informed that there will be no charge for posting or sharing NFTs on Instagram.

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Meta CEO Mark Zuckerberg added that in the near future it is planned to implement a similar functionality in Facebook. If successful, Meta may expand NFT support to other applications or services in its family. In addition to Facebook and Instagram, Meta owns WhatsApp, Oculus and Giphy.

Zuckerberg also said they are working on an augmented reality NFT, which he also called 3D NFT, for Instagram Stories using Spark AR.

Related reading: Daily NFT sales are falling

Zuckerberg’s full interview with Impact Theory’s Tom Billier is available on YouTube.

A Meta employee reportedly shared more information about linking to Instagram, including supported blockchains and support for third-party wallets. Alexandru Voica on Twitter, but have apparently been deleted. 9to5Macwho quoted the post said that the Ethereum and Polygon blockchains would be supported, along with the Rainbow, Trust and MetaMask wallets.