A digital interior design startup offering online services brings its experience in interior design to the real world. HeavenlyThe Denver, Colorado-based company, founded in 2014, is today launching Havenly At Home, an in-home offering that allows clients to work in person with an interior designer of their choice.
Lee Mayer, co-founder and CEO of Havenly, said in a statement: “Our expansion has been meeting the needs of our customers over the years, adding personal services to provide our customers with an enhanced design experience, and addresses a market that is usually overlooked by other models.”
TechCrunch spoke with Lee Mayer about shared business, technology, and the decision to explore in-home services.
When Havenly began testing in-home services, Mayer said the company saw significant demand, especially from Gen Z and millennial audiences. This generation of new homeowners and renters usually starts investing in their living spaces. Havenly’s services cater to the needs of young consumers (20 to 40 years old) who may not have the budget for luxury brands and expensive traditional interior designers who charge you approximately from 2000 to 12000 dollars.
Meanwhile, Havenly is giving its customers early access at $499 ($200 off) for the design of the first room and $199 for each additional room. It’s slightly more expensive than Havenly’s digital service ($79-$179) as the interior designers will meet the client face-to-face in their home.
The e-commerce platform is connected to hundreds of retailers so that customers can directly buy furniture and other products. It also has a network of trusted interior designers who create bespoke visual designs based on a client’s unique style choices.
Through the combination of a communication platform, recommendation software, and visualization software, clients can chat with designers one-on-one, buy products online, and view photorealistic designs with Occipital, which creates 3D models of real spaces and objects and then converts them into a system computer-aided design (CAD).
Connecting digital technology with Havenly’s new personal service will attract a wider audience that needs extra personal attention and service. At launch, these personal services are now available in Atlanta, Austin, Chicago, Dallas, Denver, Houston, and New York, and the company plans to expand from 20 to 30 cities across the country over the next 12 months.
The biggest difference with Havenly’s in-home services is that the designer will take a virtual tour of your space, take measurements, and make sure everyone is on the same page before submitting the virtual design through digital mockups and 3D renderings.
Mayer told TechCrunch, “We’re trying to bring a more modern approach to interior design where you can take advantage of online shopping, online chatting, texting and messaging, and meet your designer and walk him through your space… So embrace the traditional experience. , equip it with plenty of technology, and our designers will hopefully provide something that is still affordable and affordable, but combines a more traditional touch experience.”
This is a more streamlined process than the traditional model as it accommodates users’ busy schedules and doesn’t force them to drive across town to the showroom. A curated shopping list is provided on the Havenly platform and tracks all your orders in one invoice, rather than multiple retailers and websites. Once everything is delivered, the designer will return home and help with the layout.
In real life or online, the process of creating a well-designed room starts the same way. After completing the style quiz, Havenly will match you with an interior designer. If you’re not too sure what algorithm you chose, you can look through a long list of other options. There are over 200 verified professional designers and each one is tested for style and technical ability.
However, even before you can talk to the designer or get advice, you are asked to pay a commission, which may seem like a gamble to some. Luckily, you can view their profile information, which includes a photo, design samples, detailed bio, introductory video, and customer testimonials.
While the digital experience is available, it does have its drawbacks. Based on just a few customer reviews, the Havenly app was deemed unreliable by one customer because product images weren’t loading on her device. Also, the interior designer she worked with didn’t respond in time and pushed back the deadline. Another verified buyer expressed dissatisfaction with the lengthy process, but admitted that he could have articulated what he wanted more clearly.
Revisions and returns are possible, so if you really hate it, then the only thing you will really lose is time. In addition, the designer can work with you for up to a month, depending on the scale of the project. Once the design is accepted, they can answer any additional questions within 2-4 weeks.
It’s also important to note that the maximum room size for a Havenly design project is 400 square feet, so this may be an issue for some clients.
However, most of the reviews were positive, and upon further investigation we found the app to be easy to use, has a basic design, and has run-of-the-mill technology that many of these types of businesses use (Decorilla, Modsy, etc.).
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