iPhone 13 has a lot to live up to: After 5G, Apple needs to find the next big thing

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Apple’s iPhone 12 was one of its bestsellers.

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it’s part of the story apple eventOur full coverage of the latest news from Apple HQ.


Last year, Apple touted 5G wireless as the iPhone 12’s major new feature, promising faster downloads and greater reliability. With the next iPhone of this year, apple will be looking at the sky For your next big success.

tech giant is Expected to introduce new iPhones on Tuesday That may include the technology to make emergency phone calls even without a cellular signal. The new feature, which will reportedly rely on a chip designed to talk to low-orbit satellites, can’t come this year, according to an earlier report by Bloomberg. Regardless, the new iPhone is still expected to rely on 5G wireless technology for day-to-day connectivity.

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If announced this year, the new feature could help Apple’s latest iPhone stand apart, even if it looks very similar to last year’s device, save for one. Rumor Small Notch For the front-facing camera and sensor. Other rumored features include a advanced camera And a better screen. there too possible new colors rumor, and A new 1TB storage option.

“The challenge is getting the same level of attention and creating a cycle of upgrades,” said Carolina Milanesi, an analyst at Creative Strategies. But, she said, Apple has a knack for coming up with something for fans to get excited about.

An Apple spokesperson declined to comment ahead of the company’s event.

Apple September 14 event: How to watch expected iPhone 13, Apple Watch 7 launch live

This year’s launch will be another test for Apple, which is already Counts one billion iPhones being actively used Worldwide. And the popularity of the phone continues to grow. Last year’s iPhone 12 was such a hit that it pushed Apple’s sales and profits to new records, even though the device was launched in the midst of one of the worst health and economic crises in a century. The iPhone 13’s job will be to help Apple keep pace, even with a pandemic that stubbornly won’t go away.

Historically, while the exterior design has remained the same, the hype about the new iPhones seems to be muted. Apple acknowledges this to some extent, adding an “S” to the names of these internally-changed iPhones starting with the 2009 iPhone 3GS, which the company originally said for “speed.” And though some critics might say the S stands for “snooze,” Apple has used these off-ear iPhones to introduce new marquee features.

When it launched a decade ago, the iPhone 4S was introduced Siri Voice Assistant. iPhone 5s in 2013, Touch ID fingerprint sensor introduced. The iPhone XS has aSignificantly better dual cameras,” Nerdshala reviewer Scott Stein wrote in early 2018. (But it was the iPhone XR, released the same year, that stole the show, with a Compelling Affordable Price Tags In exchange for a lower quality screen and camera.)

Whether Apple calls its next iPhone the iPhone 12S or iPhone 13, as the Internet seems to have named it already, won’t matter. What matters is whether Apple can pack enough into the device after one of its biggest iPhones launched last year.

The good news for the company is that it looks like it’s already off to a head start. A survey conducted by CellCell, a phone reseller, found that 44% of current iPhone owners plan to upgrade to one of these. Four iPhone 13 models reported when they launch. This alone could amount to millions of iPhones.

iPhone 13: Stylish color options and new design may be revealed at Apple’s September 14 event

“Apple does an amazing job of producing hit products year after year, like a pop band,” said Bob O’Donnell, an analyst at Technalysis Research. And like any band, he said, some releases may not hit the general population in the same way that a smash album does. “They’re still fine, and are still important to fans. Maybe that’s what we’ll see with the iPhone 13.”

apple watch boost


The Apple Watch has become more than just an accessory for the iPhone.

Part of Apple’s success has been thanks to companion products like apple watch, which starts at $279, and the company’s AirPods Wireless Earbuds, which starts at $159. That ecosystem of interconnecting products and services has helped form a major part of the industry.

So it’s worth noting that although there may not be many physical changes to the iPhone this year, the Apple Watch reportedly will.

leaks show that apple watch 7, all that can be said, will come in 41mm and 45mm sizes, which is slightly up from the 40mm and 44mm offered today. That slight increase is expected for a new, flat-edged design, marking a significant change from Apple’s curved edges. Used since the 2015 launch of the device. Reports from Bloomberg and Apple leakers suggest that the screen’s bezels may also shrink, allowing for more viewable screen area.

Although the Apple Watch doesn’t sell anywhere near as well as the iPhone—Apple doesn’t even publish individual revenue for the device—it reportedly sells better than the Swiss watch industry’s output as a whole. And it’s become a flagship Halo device for iPhones, with Apple saying 75% of shoppers are buying their first Apple Watch.

“Traditional Swiss watchmakers, such as Swatch and Tissot, Smartwatches are losing the warNeil Mawston, an analyst at Strategy Analytics, wrote in a report last year. “Apple is providing a superior product through deeper retail channels and attracting younger consumers who increasingly want digital wristwear.”


Last year was all about 5G for Apple.

5G is still making waves

Apple observers saw a sure bet with the iPhone 12 when it launched last year. The tech giant was finally adopting superfast 5G wireless, marking the culmination of Years of Promotions from Mobile Carriers. Now, a year later, Apple CEO Tim Cook said he believed last year’s record iPhone sales were the start of a 5G wireless upgrade.

“We are only in the early innings of 5G,” Cook said during a conference call with analysts this summer. One data point he noted was that people around the world and the US still do not have easy access to 5G signals. This gives people less reason to upgrade now and potentially more reason to buy when the signal comes in.

While carriers claim 5G coverage across the country, the speeds are often disappointing relative to the marketing hype. Consumers haven’t been too quick to adopt the technology, and many Still no new wireless signals available around their homes. But carriers are continually upgrading their networks, improving those initially lackluster experiences. Both the iPhone 12 and its new sibling stand to benefit from the upcoming changes.

Satellite connectivity may also offer an added incentive to help the iPhone stand out from the pack. It remains to be seen whether this is a regular benefit or an emergency use feature, as the rumors suggest.

It is certain that Apple will definitely introduce some of the features of the iPhone 13 as a breakthrough which makes the device the next essential product. But with a similar design and S-Type year, it could be a tough sell, even when it comes to the most loyal Apple fan.

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