Is that a ski trainer in your boot or are you just happy to see me?

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It’s like a Fitbit, except you add it to your ski boots for data-driven learning to figure out where you’re doing well and where there’s room for improvement. Cut out claims to have become “the world’s largest ski school by hours of instruction” this winter, with over 20,000 members in 58 countries tracking over 150 million turns. Those numbers were enough for Carv to close a $5.1 million extension to its $2.5 million Series A raised back in February 2021.

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The company has a pretty simple philosophy: if you ski, you can get better, and if you get better, you’ll have more fun. The product is an insert that can be installed on any ski boot, and a hardware device measures and analyzes technique. The data is fed into an app where a virtual coach can give real-time feedback with personalized advice on how to grind up some pow-pow on the mower, as I’m sure skiers who take themselves seriously would say.

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Company started in 2016 with a Kickstarter campaign.and the company has been involved in the snow leopard ever since, creating the future of ski technology.

“Our mission at Carv is to make learning to ski more enjoyable and accessible through gamification,” co-founder and CEO Jamie Grant says in an emailed statement to TechCrunch. “[Lead investor] Hero’s rich playing experience and positive application to sports make them the perfect partner to help us realize this vision.”

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The company has a great video showing the product and how it works:

The capital will be used to finance the company’s geographic expansion and additional development of its technology, as well as to fill vacancies in data processing, software and hardware.

The funding round is led by gaming-industry venture capital firm Hiro Capital, with further investments from Artesian VC and SOSV. Thus, the total amount of funding raised to date is $10.9 million.

“Carv created the first and leading smart skiing product — it turns skiing into a game, giving you the secret weapon to improve your technique and become a better skier. Jamie and his team are impressive entrepreneurs,” Luke Alvarez, founder and general partner of Hiro Capital, said in a statement to TechCrunch. “The technology they created is being used by both casual skiers and elite experts to modify their technique.”


Credit: techcrunch.com /

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