facepalm: Keanu Reeves, who once laughed at the concept of NFT, is getting into NFT. The actor and his partner Alexandra Grant have become advisors to the Futureverse Foundation, a philanthropic foundation that aims to encourage artists to create non-fungible tokens for sale in the metaverse.

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Hollywood Reporter writes that the Futureverse Foundation, created in collaboration with Non-Fungible Labs and New Zealand-based NFT company Fluf World, will fund artists whose work will be turned into NFTs. His goal is to make the metaverse more accessible to people, especially from disadvantaged backgrounds.

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Reeves, Grant, and Non-Fungible Labs co-founder Brooke Howard-Smith will assist artists in the process of translating traditional artwork into digital NFTs that will go on sale in the metaverse.

“This is the beginning, the moment of the technological shift, when some people realize that they are already in the metaverse, and some people do not know what NFT is,” Grant said.

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Although the Futureverse Foundation is a philanthropic organization, Reeves’ involvement came as a surprise given his previous views on NFTs. In December, giving interview along with Matrix star Carrie-Anne Moss of The Verge on the Matrix Awakens Unreal Engine 5 demo, he scoffed at the idea of ​​NFT digital ownership where their contents could be “easily reproduced”. He also pleaded, “Can we just not let Facebook invent the metaverse?” and said that a friend bought him some cryptocurrency some time ago, but he does nothing with it.

Reeves seems to be more open to the idea of ​​NFTs these days. “I’m honored to join Non-Fungible Labs’ efforts in collaboration with Alexandra Grant through the Futureverse Foundation’s extraordinary program and opportunity in support of artists and creators around the world,” the actor said in a statement.

The recent cryptocurrency crash has affected the NFT market. According to Block, total monthly volume fell to $4 billion in May. Sure, that’s still a lot of money, but it’s down 75% from the $16.5 billion that markets saw in January. However, eBay doesn’t seem to be bothered, having just acquired NFT marketplace KnownOrigin.