Keep hearing about BeReal? What you need to know about the social media app without filters

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Are you tired of editing perfectly posed photos for social media or learning tricky TikTok dances? If you’ve been looking for less groomed social media options, you may have heard of BeReal.

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Application joins other efforts so that social networks focus less on attracting likes and followers. Its features appear to be part of the fight against filtered social media posts or the feeling that you can only share your most exciting moments.

The social media app invites you to take photos at different times every day. The app will also use your phone’s front camera to take a photo of you while you take your daily photo.

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And if you make up and post your image a few hours after being prompted, the app will mark your daily post as expired. You can take a photo multiple times if you don’t like the first shot, but you are only given a two-minute window to get images for the day.

You can’t see how many followers another user has in the app, but you can comment on and respond to posts.

You also won’t be able to see your friends’ messages until you’ve shared your own BeReal for the day. If you make a mistake or want to delete an image, you can delete your post, but only once a day.

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The app was founded in 2020 by Alexis Barreat, a former GoPro employee from France. It is reported by NBC News. It has millions of installs worldwide and has risen to the top of Apple’s free apps chart.

“We want people to feel good about themselves and their lives. We need an alternative to addictive social media that fuels social comparison and portrays life in order to build influence,” BeReal said in a newsletter provided by USA TODAY.

The app has also sparked discussion on larger social networks, with some users joking that their notification to take a picture comes at the most boring time of the day or at an inconvenient time.

And others joked that they still did not fully understand the application.

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